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Spring LI Update

When preparing to teach a unit on search engine optimization (SEO) Nicholas Schiller realized that revealing the information architecture behind web search is intrinsically motivating to many students.

Nicholas Schiller

on 15 July 2010

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Transcript of Spring LI Update

Big picture ideas Opportunity to create
practical take-home tips
together Search engine optimization as
an information literacy: Building engagement by revealing
information architecture An observation

supported by a story,

interspersed with three simple teaching tips,

and leading to a working theory. OBSERVATION: Students who understand Search Engine Optimization
(SEO) become skilled Internet searchers. Definition one: search engine optimization is the process of making a site
and its content highly relevant for both search engines and searchers.
Question: How many of you came here today excited to hear about Search Engine
Optimization? No, really. Teaching Tip #1:
Harness the power of complaining. Story DTC 356 Electronic Research and the Rhetoric of Information

I was requested to include a unit on SEO.

I said yes. What I learned (shock number one) Learning SEO is virtually indistinguisable from
learning Google's search architecture.

The motivations may be very different, but the
content is the same. Sergey Brin and Lawrence Page
http://infolab.stanford.edu/~backrub/google.html The Anatomy of a Large-Scale Hypertextual Web Search Engine Spiders crawl the web and build a collection of HTML content

Google indexes this content into its own database

PageRank is what makes the keyword list useful. (N.B. PageRank was inspired by academic citation analysis.)

Google search prioritizes precision (making sure all results are relevant) over recall (making sure you get all the relevant results)
Teaching SEO Google's Search Engine Optimization Starter Guide http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf Focus on your content and your audience

Some HTML tags are priviledged. <title>, <meta name="description" content="...">, <h1><h2><h3>

URL structure is important. Keep it clear, on target, and simple.

meta keywords don't count <meta name=”keywords” content=”…”>

Anchor text is considered part of a page

What the students learned (shock number two) http://portland.craigslist.org/clk/mcy/1721281700.html
<a href="http://ic.arc.losrios.edu/~ccli/">click here</a> <a href="http://ic.arc.losrios.edu/~ccli/">CCLI library conference</a> Students who successfully complete this course will be able to do the following: #2 Distinguish between central techniques for organizing and retrieving electronic information and evaluate these techniques for applicability to the job at hand http://library.dialog.com/bluesheets/html/bl0049.html Teaching Tip #2:
Sometimes it is enough to just help them recognize there is a problem. Teaching Tip #3:
Pitch library services as solutions to problems that your students acknowledge. teaching
tips Working Theory:
Teaching information architecture leads to
information literate students. Applications: Information architecture in the one shot session? Contact: schiller@vancouver.wsu.edu
rel="nofollow" Deb Gilchrist's Five Questions:
1. What do you want the student to be able to do
* This is the outcome
2. What does the student need to know
* This is the curriculum
3. What is the learning activity
* This is the pedagogy
4. How will the student demonstrate learning?
* This is the assessment
5. How will I know the student has done this well
* This is the criteria
How many metal bands are from Canada? a) http://www.google.com
b) http://en.wikipedia.org
b) http://www.metal-archives.com http://en.wikipedia.org/wiki/PageRank

http://en.wikipedia.org/wiki/Impact_factor#PageRank_algorithm Nicholas Schiller
WSU Libraries Spring Library Instruction Update
Pullman, WA
May 17, 2010 Presentation available online:
http://www.informationgames.info/blog/?page_id=190 http://www.google.com/howgoogleworks/ Next Steps: Expand my lit review beyond library literature
Search Engine Blue Sheets?
Write an article
Design a tool to measure SEO training's effect
on information literacy
new text
Full transcript