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Social Media in the Library

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Samantha Schafer

on 13 November 2013

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Transcript of Social Media in the Library

Social Media in the Library
Most people know the big names in social media - Facebook, Twitter - but numerous other platforms exist in the digital world. Networking sites such as Spotify, Instagram, DeviantArt, Tumblr, YouTube, Flickr, and LinkedIn cater to specific areas of interest. For libraries that have collections that cover only certain topics and non-library collections, these lesser-known social media platforms can be better utilized to enhance the collection and serve your patrons' needs.

Evaluation Questions
1. What kind of media and items are in your collection?
Some social media platforms are dedicated to specific types of media. For example, Flickr is a photography network, while Spotify is focused on music. Logically, certain types of social media would work better for your collection than others.
By knowing your users, you can better decide which platform suits their demographics. By polling your users, you can find out which (if any) social media sites they regularly use.
Some sites require longer and more time-consuming efforts than a short update. Do you have a specific staff member devoted to updated your current social media, or is it a task for the entirety of the staff? Also, many social media networks have options to share a post with other networks. For example, you can share an Instagram photo to Facebook, Twitter, Tumblr, and Flickr.

2. What are your user demographics?
3. How much time and manpower do you have to devote to social media updates?
"Instagram claims more than 80 million registered users who have shared nearly 4 billion photos" (Kroski 2013)
Instagram is a photo sharing network that allows users to upload a photo or video, apply filters, type a description, add hashtags, and share it with the network. It is an app for iPhone, iPod touch, iPad, and Android, but can also be viewed online (www.instagram.com).
Photos can then be shared to other social media networks, such as Facebook, Twitter, Tumblr, and Flickr. If your library already has one (or several) of these accounts, it can save you a few steps in updating!
Instagram can be connected to your Facebook account, and will let you know when your Facebook friends join the network. You can connect with students who are friends with your library on Facebook.
Instagram Ideas for the UNT Music Library
Name that Score!
Upload a photo of a music score, album cover, etc each week and have the students try and guess the piece. Winners could either be entered in a drawing for a big prize, ($100 bookstore gift certificate) or each week could have a small prize ($5 Starbucks gift certificate).
Highlight collection pieces.
Photograph music manuscripts from the Rare Books Room or new additions to the collection.
Make the staff more accessible.
Show off what your librarians do behind the scenes or your hard-working student aides. Or even just let the students glimpse into the staff coffee breaks! (Librarians are regular people too.)
Promote events
. Got a guest speaker coming? Use Instagram to digitally post your flyers. Live blog the event with photos or videos of the speaker and the guests that came. You can even tag your students in photos if they are on Instagram as well!
Connect with your users.
Patrons can hashtag their library photos, like photos from the library's account, or even geotag their location at the Music Library. Creating a library specific hashtag (#UNTMusicLib) allows users to easily find us in the network.
Embrace the hashtag.
Using appropriate tags - not just the library one - can help get your photos to a larger number of users. Hashtags you could use include: #UNT #sheetmusic #rarebooks #studygroup
Take your patrons with you.
TLA's annual conference was in Fort Worth last year; Instagramming the panels and speakers your librarians attended shows that your staff is committed to staying up-to-date on new developments in our field.
Let the students do your advertising!
Students can geotag and hashtag their study sessions in the library or events they attend there. "Taking the messaging and promotion of the library out of our publicity office and putting it into the hands of our students was really more successful than anyone had anticipated," (Enis 2013).
"Libraries can expand social media campaigns and create a visual narrative around events, displays, collections, or projects" (Kroski 2013).
Libraries & Special Collections on Instagram
Florida Statewide Virtual Reference Program (@askalibrarian
Mutter Museum (@muttermuseum)
University of Tennesee, Knoxville library (@utklibraries)
There are many other libraries (public or university) and special collections on Instagram!
Your users who like your Facebook account will show up. Interacting with them can help increase your followers!
From Samantha Schafer's personal Instagram account
From Samantha Schafer's personal Instagram account
From Samantha Schafer's personal Instagram account
"Tumblr is a community of almost 98 million users, including libraries, librarians, major media outlets, publishers, booksellers, students, and some of the best, most devoted geekdoms and GIF-generators on the web." (Tkacik, n.d.)
Tumblr is a mixed media or microblogging platform. Posts can center around photos, text, music or video clips, GIFs, or links. Mostly an informal space, Tumblr encourages engagement with followers and other members of the community.
Much like Instagram and Twitter, posts on Tumblr can be tagged with hashtags- although only the first five tags will appear in a search. Using hashtags wisely is a great way to connect with followers and allow others to locate your blog. Tracking tags allows you to stay up-to-date with a community as a whole.
The Tumblr app is available on iOS, Android, and Windows devices, and can be accessed online at www.tumblr.com. Individual sites have Tumblr as the domain name; i.e. boernelibrary.tumblr.com
Providing links to other social media sites and connecting your Twitter (and/or Instagram) account is an easy way to cross post and expose other services.
The asks feature allows followers to submit questions or comments- this may be one way of using social media to answer quick reference questions.
Posting on Sundays is the best way to target your audience, according to Business Insider. (2013). Additionally, 42% of all activity on Tumblr takes place between 5 p.m. and 1 a.m. Taking advantage of Tumblr's "queue post" or "schedule post" features will allow you to take advantage of this.
Most Tumblr users are under the age of 30. (Desilver, 2013)
Team leader: Samantha Schafer

Team members: Ashton Panaigua, Angela Piccola, Elisa Welder
We have seen that the UNT Music Library staff is already making use of social media by creating a presence on Facebook. However, many users are now flocking to other sites, and it is important for libraries to maintain their social media presence in as many places as possible. This presentation will illustrate some of the other options the library has to widen its social media presence and connect with its users.
Tumblr Ideas for the UNT Music Library
Showcase collections
- dedicate one weekly
post to exposing a collection of which many users
may not be aware.
Show off programs
- Documenting past and upcoming programs on Tumblr is a new way of advertising. Using the right tags (such as #unt or #denton) may bring in new users.
Connect with other libraries and information organizations
- Tumblr's librarian community (the self-entitled "Tumblarians") is very active. Make connections and use them for display ideas, services, programs, and more. (McArdle, 2013)
Staff picks
- Post what staff members are currently listening to, or their favorite selections from the collection. Be sure to link to sound clips if possible!
Introduce your users to the staff
- So often, library staff are just familiar faces with nametags; there simply isn't enough time in the day to get to know every user who comes into the library. Tumblr allows for informal introductions to staff members, which will allow users to feel more connected both online and in person.
Share what you learn
- As with Instagram, Tumblr is a great way to take your users (and other staff) along with when traveling to conferences and other events. The information provided at these gatherings may be of interest to users as well as staff; use Tumblr to make it easily accessible
Tumblr is, at its core, a fun and relaxed space. Reblogging posts (similar to retweeting on Twitter) which are of potential interest to your users is a way of connecting with them and others on Tumblr.
Team Contributions:

Samantha Schafer- Instagram section, introductory slides and general layout
Ashton Paniagua- 8tracks and Spotify section
Angela Piccola- Twitter section, some editing
Elisa Welder- Tumblr section, some introductory slides, some editing

Desilver, D. (2013). Five Facts about Tumblr. Pew Research Center, retrieved from http:/www.pewresearch.org/fact-tank/2013/05/20/5-facts-about-tumblr/

Erickson, C. (2012). The Beginner’s Guide to Tumblr. Mashable, retrieved from http://mashable.com/2012/06/03/the-beginners-guide-to-tumblr/

McArdle, M. (2013). The Library is Open. Library Journal Reviews, retrieved from http://reviews.libraryjournal.com/2013/06/in-the-bookroom/post/the-library-is-open-a-look-at-librarians-and-tumblr/

McArdle, M. (2013). Tumblarian 101: A Starter Kit. Library Journal Tumblr, retrieved from http://tumblr.libraryjournal.com/post/54393731900/tumblarian-101-a-starter-kit-welcome-to-tumblr

Smith, C. (2013). What Times of Day are Best to Target Tumblr Users? Business Insider, retrieved from http://www.businessinsider.com/tumblr-users-are-most-active-at-night-2013-7

Tkacik, K. (n.d.) The Lifeguard Librarian. Retrieved from thelifeguardlibrarian.tumblr.com

Welder, E. (2013) The Lie-Berry. Retrieved from thelie-berry.tumblr.com

Welder, E. (2013) Patrick Heath Public Library. Retrieved from boernelibrary.tumblr.com
Just like other social networks, Spotify & 8Tracks offer a way to connect, broadcast and learn
Allows users to listen to a mix, or create a mix of different types of artist and genres
Digital music-streaming service that gives you on-demand music. Browse, discover and share hundreds of files of digital music
How these networks can benefit the University

1. Convenient
2. Easy to use
3. Easy to Share
4. Cost effective
5. Variety of Music files
6. Education

8tracks helps students by allowing them to :
upload & create their own digital library to share
promote and share their music with the world
interact with other artists
get new ideas from other inspiring musicians
Spotify helps students be allowing them to :
understand the style and textual lyrics in music
create a sound track
Review historical elements of certain period based music.
First hand Accounts:
"I highly recommend using Spotify...I plan to use this feature to assign students to make playlists and provide notes as to why certain songs were selected."

June 10, 2013 · by nicholasjohnsonmusicologist · in Educational Technology, Teaching.
Davis, R. (2013). Using Instagram for your library. CUNY Academic Commons: Emerging Tech in Libraries. http://emerging.commons.gc.cuny.edu/2013/09/using-instagram-library/
Enis, M. (2013). My #HuntLibrary, Now Everybody's #Cooltool. Library Journal, 5.https://libproxy.library.unt.edu:9443/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=90230464&scope=site
Kroski, E. (2013). 18 GREAT Technology Initiatives for Your Library. American Libraries, 44(1/2), 50-54.https://libproxy.library.unt.edu:9443/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=84621699&scope=site
Kroski, E. (2012). 10 Interesting Ways to Use Instagram For Your Library. Open Education Database. http://oedb.org/ilibrarian/10-interesting-ways-to-use-instagram-for-your-library/

First Hand accounts
"8tracks, a music site where real people do the choosing of tunes. You can find mixes created by your Facebook friends or simply follow other members who share your tastes."

8tracks - The 50 Best Websites of 2011, Harry McCracken, Aug. 16, 2011

Cost Effective ?????
My music department is looking for something cost effective

Convenience ???
I need a site my students can easily use

Help is always near from Customer service & support to frequently asked questions to community blogs
Spotify is everywhere around the Globe from:
Guaranteeing a variety of music
8tracks Press
TIME named 8tracks one of the best websites of 2011

"8tracks has slowly and steadily emerged as the industry's reigning Internet mixtape startup." (GIGAOM)

"8tracks takes a fun approach to creating custom mixes with the idea being that user-crafted music programming is more entertaining than algorithm-generated lists ." (Mashable-The Social Media Guide)

"A free, legal music service we love." (Silicon Alley Insider)
Evaluating your success on Tumblr is made easy with the activity feature, which allows you look back as far as one month to track new followers, notes, most popular posts, etc. Tracking this information will allow you to see which posts appeal most to your followers and which tags get the most attention.
From Elisa Welder's
personal Tumblr,
Twitter is a microblogging and multimedia social network that connects users quickly by letting them create frequent updates. It allows users to share videos and pictures. The main form of communication is through short messages. Twitter allows up to 140 characters with each message. Users follow each other to remain updated on what others are doing and current trends.

The Twitter application is available on most electronic devices that can access the internet. The main forms of downloading are through the Google Play store (Android) or the Apple store. The site can also be accessed by going to http://twitter.com/

“Tweets” or message content need to be carefully considered due to the limitation of characters. Using hashtags to label the information helps users quickly determine what is relevant. This form of messaging is very similar to text messaging on mobile devices, but on a global scale versus user-to-user.

This denotes the number
of users
following updates and
how many users the library

Each post is labeled with a timeframe
and a location.

“The essence of Twitter is conversation. Libraries, however, tend to use it as a broadcast mechanism. Libraries on Twitter should encourage followers to interact with the library—ask questions, share links, re-Tweet interesting posts from others, and reply when people message you (those are prefaced with @ your account name). For professional development, look for conference coverage on Twitter. (Milstein, 2009).”

Twitter Ideas for the UNT Music Library

Update users-
Let users become aware of new books or music selections added to the library. Create short synopsis for materials to create interest. Twitter is an easy format to write a short sentence about what the staff is doing or any trends.

Showcase Collection-
Take pictures of the books, music, anything that is particularly inspiring or interesting. Creating updates shows the user that the library is maintaining their relevancy.

Create a connection between the staff and users-
Introduce the staff by outlining their music interests, or general backgrounds. The users will be attracted to experts that can help them with reference questions or finding new material. Putting a face to staff member’s names also helps users to overcome any hesitation because they will know who they are looking for at the library.

Promote events and upcoming programs-
Let users be aware of any upcoming speakers or listening parties. Tweet the event with photos or videos so users have something to look forward to the next time something is scheduled.

8tracks and Spotify
Both internet radio sites are partnered with two of the most popular social networking sites. Facebook, Twitter, Tumblr
Music files can also be accessed through any number of electronic devices such as tablets, smartphones, laptops and home computer.
Both internet radio sites are 100% FREE!!!
Because Departments are always looking to save Spotify & 8tracks can offer Free to limited interruption
Connect with your users-
Patrons can follow the library and be a part of community. Make sure to have someone check the account frequently for updates and keep users informed. Create a hashtag like #UNTMusicLib to help users find the Twitter account.
Share and advertise through users-
Have great content and programming available so users want to update their twitter feeds. This will help encourage other followers. When staff members go away to a conference make sure someone takes pictures or creates messages about what they are doing. Make it an active community and it will create an active flow of patrons wanting to know more about the library.

Libraries & Special Collections on Twitter

Loeb Music Library (@harvardmusiclib)
Harvard University- Cambridge, Massachusetts
UT Libraries (@utlibraries)
University of Texas- Austin, Texas
Yale Music Library (@yalemusiclib)
Yale University- New Haven, Connecticut

Milstein, S. (2009). Twitter for Libraries (and Librarians). Information Today. Retrieved from http://www.infotoday.com/cilmag/may09/Milstein.html

Potter, N. (2013). 10 Golden Rules To Take Your Library's Twitter Account to the Next Level. Library Journal. Retrieved from http://lj.libraryjournal.com/2013/08/marketing/10-golden-rules-to-take-your-librarys-twitter-account-to-the-next-level/

A presentation for the UNT Music Library staff on expanding the library's social media influence

Spotify. (2013). Retrieved from www.spotify.com
8tracks. (2013) Retrieved from 8tracks.com
In Conclusion:
Other social media networks are powerful but often underutilized tools for marketing the library.
Making your library seem modern and accessible is an ongoing task. By staying on top of current social media trends and sites, the UNT Music Library can not only achieve this, but also reach out to a new generation of tech-savvy students. We hope that one - or maybe all! - of these networks can be put to work for your collection. Whichever network you choose to use, be sure to cross post links to your current Facebook page, as well as adding links to your library homepage. May your hashtag trend and your posts make it to the most popular page!
#UNTMusicLib #gettingoutofthedarkpages
Full transcript