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Best Buy

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by

Kurtis David

on 21 February 2014

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Transcript of Best Buy

How often do you shop at Best Buy?
Never
A few times per year
Once a month
A few times per month
Do you utilize Best Buy's website often?
Store Plan
Trade Character
Smaller
Implementations
In-Store Website Displays
Additional
Languages
Rewards Program
"The best price and advice, only at Best Buy!"
New Shirts for Employees
Consumer electronics retailer
Offers consumers hands-on experience
Tiffany Pan
Kurtis David
Farzan Poonawala
Background
Operation Eagle:
Soaring Towards the Future
Decline in sales
Harder to compete against other companies
ncompass
E
mphasize
E
levate
E
Slogan
Which is more convenient, shopping at:
Local Best Buy
Amazon
Best Buy's website
Which website do you prefer for online purchases?
Best Buy
Amazon
Objectives
1) To spread awareness of the website's features.
2) Encourage the
use
of the website's online features.
3) Rearrange the store plan with modifications.
4) Make the new approach widespread.
Proposed Plan
Trending Items
Rearrangement of Similar Sectors
Implementation of a memorable figure
Employees can adjust to any concerns or tribulations
Reflects customer service
Chameleon
Identifiable to Best Buy
Conclusion
Previous Years
2012-2013: 3.1%
decline
in annual revenue
2011-2012: 2.05%
increase
in annual revenue
Yes
No
"The best price and advice, only at Best Buy!"
"The best price and advice, only at Best Buy!"
Growth Expectations
Project 3% increase ($1.47 billion) in revenue over the next two years
More online and in-store visitors
Future Outcomes
More personalized customer buying experience
Offering service that the competition can't provide
Revamped image in the consumer electronics market
Full transcript