Copy of Business Presentations in Prezi

qwerqwerqwer

qwerqwerqwer

*SWOT Info from WikiSWOT.com

External

Competition from Microsoft, Yahoo, Apple and smaller competitors

Reliance on Google network members

Privacy issues around content ownership

Slowdown in online ad-spend

Criticism against StreetView service

Increasing worldwide online ad spending

New acquisitions

Worldwide internet growth usage

Move into non-internet markets (i.e. Magazines, TV, Travel)

Opportunities

Threats

SWOT

Weaknesses

Strengths

Brand equity

Internet search leader

Strong market position

AdWords and AdSense programs

Ancillary services (Youtube, Gmail, etc)

Strong presence in professional networking space

Inability to monetize Youtube

Weak presence in social networking space

Lack of product integration

Stock problems

No strategy for contraction

Skyrocketting cost for datacentre

http://www.google.com/corporate/timeline/#start

Info from:

Internal

23 October 2000

Google AdWords

Timeline

Google’s First Dog

$10,578

Google vs Yahoo

Google Calendar

1 April 1999

Translate in 41 Languages

26 February 2009

13 April 2006

Communities

http://finance.yahoo.com/q?s=YHOO

http://finance.yahoo.com/q?s=GOOG

Google AdWords launches with 350 customers. The self-service ad program promises online activation with a credit card, keyword targeting and performance feedback

Google Translate is capable of automatic translation between 41 languages after adding Turkish, Thai, Hungarian, Estonian, Albanian, Maltese, and Galician. These 41 languages cover 98% of the languages read by Internet users.

They launched Google Calendar, complete with sharing and group features.

Yoshka,

the first “company” dog, comes to work with the senior vice president of operations, Urs Hoelzle.

Gmail

Google

21 May 2002

1 April 2004

Google Chrome browser

No joke: they launched Gmail on April Fool’s Day.

(At the time, you needed an invitation to get an account.)

1 September 2008

They released Labs for users to try out beta technologies fresh from the R&D team.

L

a

b

s

Word gets out about Google Chrome a bit ahead of schedule when the comic book that introduces the new open source browser is released earlier than planned. The browser officially becomes available for worldwide download a day later.

Customers

Stockholders

benefit 1

cost 1

2010

2009

2008

2007

2006

2005

2004

2003

2002

2001

2000

1998

1999

benefit 2

cost 2

4 March 2003

Google AdSense

26 June 2000

Governments

Pages

Search index:

Google named

Top Search Engine

benefit 3

cost 3

December 1998

Google Maps

Google becomes the world’s largest search engine; they announce the first billion-URL index.

Street View for Maps

8 February 2005

Employees

Google announced a new content-targeted advertising service, enabling publishers large and small to access their vast network of advertisers.

(Weeks later, on April 23, they acquired Applied Semantics, whose technology bolsters the service named AdSense.)

They unveil Google Earth: a satellite imagery-based mapping service combining 3D buildings and terrain with mapping capabilities and Google search.

29 May 2007

+

Google Maps goes live.

Street View debuts in Google Maps in five U.S. cities: New York, San Francisco, Las Vegas, Miami, and Denver

Google Image Search

benefit 4

Google Earth

cost 4

”PC Magazine” reports that Google “has an uncanny knack for returning extremely relevant results” and recognizes them as the search engine of choice in the Top 100 Web Sites for 1998.

28 June 2005

28 July 2001

Image Search launches,

offering access to 250 million images.

Strategic Analysis

Internal

External

Strengths

Weaknesses

Threats

Opportunities

macadamias

maama

Business Tools