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Integrated Marketing Plan for "Nike"

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by

Tran Nguyen

on 15 May 2015

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Transcript of Integrated Marketing Plan for "Nike"

Integrated Marketing Plan for NIKE
TARGET MARKET
MARKETING COMMUNICATIONS
ADVERTISING
PERSONAL SELLING
PUBLIC RELATIONS
Print Ad
Nike on Twitter
@nike on Instagram
Conclusion
ABOUT NIKE
Nike is a company founded in 1964 that specializes in designing, developing, manufacturing, and sales of footwear, equipment, apparel, and accessories. The company was founded by Bill Bowerman and Phil Knight who originally named it "Blue Ribbon Sports" in 1964, then changed to "Nike, Inc." in 1971.
Nike's "Swoosh Logo"
PUBLIC RELATIONS
Nike heavily uses marketing to create and build their brand.
Endorsing athletes such as Michael Jordan, Andre Agassi, John McEnroe, Carl Lewis, etc.
psychologically creates a mental bond between the company, famous people, and the product to consumers.
PUBLIC RELATIONS CONTINUED
Nike, Inc. is involved in philanthropy, The Nike Foundation that focuses on helping adolescent girls become educated and independent in third world countries called "The Girl Effect."

Nike also keeps their brand a "green" company by innovating sustainably with recyclable materials.
NIKE'S MISSION:
PERSONAL SELLING
BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* IN THE WORLD

*IF YOU HAVE A BODY, YOU ARE AN ATHLETE
Nike uses retail stores for their personal selling technique. They have sales associates in the store who are knowledgeable of the merchandise and culture of Nike in the sports world and athleticism.

There is a total number of 756 retail stores throughout the entire world.


Nike's target market:
-shoes
-clothes
-accessories
age: between 18 and 35 years old.
Domestic (USA) and International market.
ADVERTISING
The purpose is to capture consumer's attention in the brand and promoting new products to athletes all over the world. Social Media with Instagram, Facebook, Twitter, YouTube, Print in magazines, TV Commercials.
Considerations to employ to build and maintain the brand and customer loyalty is to innovation in marketing and advertising.
References:
Nike. (2015). Retrieved from http://www.nike.com/us/en_us/
Business-Managed Democracy. (2015). Retrieved from http://www.herinst.org/BusinessManagedDemocracy/environment/PR/Nike.html
Chron. (2015). Retrieved from http://smallbusiness.chron.com/marketing-strategies-personal-selling-46563.html

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