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Coca Cola Final

Here are some examples of a few tools you can incorporate into Prezi that are applicable to business presentations (Cost Benefit Analysis, Stakeholder Model, SWOT Analysis, Timeline, and Stock Comparison). Feel free to use this Prezi as a template.
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Rose arora

on 28 March 2016

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Transcript of Coca Cola Final

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Porter's Five Force Analysis
SWOT
Strengths
Weaknesses
Opportunities
Threats
Internal
External
Manufacturing
Consumer Marketing
Research & Development
Business Tools
Brand Power

Direct Marketing Rights through
Various Sponsorships

Bottling Distributin System

Innovation
High Fructose Corn Syrup

All Brands are not known to Consumers

Maintaning Relationships with Affiliates

Dependency on Water
Bottled Water Growth

Acquisitions of Smaller Players

Non-carbonated Drinks are the Fastest-growing Part of the Industry

Emerging Markets
Pepsi Co. and Other Competitors

School Banning Soft Drinks from their Program

Government Regulation on Coca Cola Products Itself

Water Scarcity

Fluctuation in Foreign Currency
1885
1916
1923
1960
1981
1990
1895
1894
1899
1886
2009
2010
http://www.google.com/corporate/timeline/#start
*SWOT Info from WikiSWOT.com
May 8, 1886
John Pemberton
Stirred up caramel-colored liquid & mixed it with Carbonated water

Sold it for 5 cents a glass
Asa G. Candler
1893-1895
Advertised & brought Coca Cola in Public
Coupons for Complimentary Taste
Coca Cola was seen everywhere
Rights to Bottle & Sell
1899
Two Chattanooga Lawyers, Benjamin F. Thomas & Joseph B. Whitehead secured rights from Candler to Bottle & Sell Bevrages for only one dollar.
Coca-Cola in
Bottles
1894
A brilliant & innovative businessman.

Firt to put Coca Cola in bottles.

Portable, bottled bevrages customers could take anywhere.
Joseph Biedherman
Remains The Signature Shape of Coca-Cola Today!
1916
Contour
Bottle
Woodruff
- Became President of Coca Cola

- Served 60 years as the company's leader

-Introduced the beverage to the world beyond
1923
- Company's Presence Worldwide was growing
- New Falvors:
Fanta
Sprite
Fresca
- Acquired The Minute Maid Company
1960s
Going Worldwide
1990s
The New Growth
- Association with Sports


- New Beverages Joined.
- Commitment to Values & Spirit
- Journey to become sustainable & Profitable
- Looking to increase Speed, Productivity & Effectiveness
Now
Strategy "Intelligent Risk Taking

Introduced Diet Coke

1985, first change in formulation

Then, back to original and named it "Classic"
1981
Roberto C. Goizueta
Timeline
Current Events
1893
CEO of The Coca Cola Company
* Already sold 1 Billion Servings of its products Everyday!
World met the lovable
"Coca Cola Polar Bear"
1993
Muhtar Kent
Current Chairman of the Board & CEO
Nearly 1.6 Billion
servings of Coca Cola
branded bevrages are sold Everyday!
Mission
- To refresh the World...
- To inspire moments of optimism and happiness...
- To create value and make a difference
Vision
People
Portfolio
Partners
Planet
Profit
Productivity
At The Corporate Level
Strategic Priorities for Sustainable Growth

- Driving global beverage leadership
- Accelerating Innovation
- Leveraging a Balanced Geographic Portfolio
- Leading the Coca-Cola system for Growth
Strategies at the
Business Level
Differentiation
Core Global Soft Drink Brands
Other Core Brands
Creates Customer Value
Strategies at the Business Level
Market Niche Focus
Developed Markets
Developing Markets
Emerging Markets

Functional Level
Strategies
Production of concentrate and syrups
Enhance Consumer Awareness
Increase Consumer Preference for brands
Commercial Leadership
Enhance Value for Commercial Customers
Product Selection, packaging, Promotional Tools
Product Development
Innovation
Staying Ahead of Global Trends
Inbound Logistics
Operations
Outbound Logistics
Materials Management
Organizational Structure
Global Operating Segments
Eurasia & Africa
Europe
Latin America
North America
Pacific
Bottling Investments
Corporate
Organizational Chart
Implementation Systems
- Financial Controls
- Strategic Controls
Bottler’s agreements
US Agreements
International Agreements
Coca Cola CEO, Muhtar Kent going to Arctic to increase awareness of the extinction of Polar Bears
Pollution Fine Sought Against Coca Cola
Coca Cola Gulps British
Drink Maker
The Coca-Cola Company Partners with
Special Olympics
Full transcript