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Digital Publishing Market Overview

Visual overview of the promise of digital content solutions vs. what Thuze and other players offer to 4 distinct audiences
by

Victoria Kinzig

on 19 June 2014

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Transcript of Digital Publishing Market Overview

Digital Learning Content Solutions
Content
Aggregation/Distribution
Big Publishers
Alternative Publishers
Aggregators/Platforms
Alternative Content Management
Adaptive/Add-ons
OER
Knewton
SmartSparrow
$$$$
$$
$
Big Publishers
$50-$75
$19.99
FREE (ads)
Learning Organizations
Faculty
Non-Profit
For-Profit
The Promise of Digital Learning (Content) Solutions
Proprietary
Open Readers
Reduced cost
On or Offline access, byod
Instant delivery of access
Perpetual Access
Multimedia
Notebook/ annotation tools
Customization
Control access, updates
Branded solutions
Protect, share, discover, combine content
What does the world we are working and learning in look like?
What challenges and opportunities may be ahead?

Business
Rasmussen Institutional Adoption
50 IA's at 45 Unique Institutions
Acrobatique using our content to develop courses
Dream Degree using our content to develop courses
Empire leveraging us to convert, enhance and distribute their proprietary content (difficulties and opportunities)

Big Prospects
Animal Behavior College leveraging the platform to enhance and distribute their proprietary content
CNEC leveraging the platform to enhance and distribute OER/proprietary content
Eastern New Mexico Institutional Adoption (Pilot)
2013
Analytics
Adaptive, data-driven
ACCESS
EXPERIENCE (PLATFORM)
ADDED VALUE
Social
Interactive quizzes
Reduced cost
On or Offline access, byod
Instant delivery of access
Perpetual Access
Multimedia
Notebook / annotation tools
Custom-ization
Control access, updates
Branded solutions
Protect, share, discover, combine content
Analytics
Adaptive, data-driven
ACCESS
EXPERIENCE (PLATFORM)
ADDED VALUE
Social
Interactive quizzes
CoursSmart Differentiators:
Cheaper than list prices: mostly $50-$150 (rental)
Analytics
VitalSource Differentiators
Cheaper than list prices: mostly $50-$150 (rental); $100-$200 (buy)
Analytics
Deep Blackboard integration
International focus (UK publishers)
CourseLoad Differentiators
Institutional model only
Strong features - discussion, sharing, note tagging, global searchable notebook, analytics
Financial aid / ensured access
Free / reduced cost
On or Offline access, byod
Instant delivery of access
Perpetual Access
Multimedia / enhanced content
Re-reference / annotation tools
Customization
Control access, updates
Branded solutions
Protect, share, discover, combine content
Analytics
Adaptive, data-driven
ACCESS
EXPERIENCE (PLATFORM)
ADDED VALUE
Social
Interactive quizzes
Free / reduced cost
On or Offline access, byod
Instant delivery of access
Perpetual Access
Multimedia / enhanced content
Notebook / annotation tools
Customization
Control access, updates
Branded solutions
Protect, share, discover, combine content
Analytics
Adaptive, data-driven
ACCESS
EXPERIENCE (PLATFORM)
ADDED VALUE
Social
Interactive quizzes
$19.99 - $34.99
"direct alternative" - "better than the assigned"
~1,000+ titles, student model with new pivot towards faculty (customization tools)
low cost and flexible
~100 titles
"a true retention tool"
High-interaction, data-driven
Depth not breadth
(5 titles + custom)
Alternative Publishing / Delivery Solutions
Big Publishers and their Partner Platforms
OER Content and distribution Channels
Ways to take Proprietary Resources Digital
(Or Customized OER)
What do we offer?
End-to-end publishing and distribution solution with content protected, control over access and customization, elegant, offline end-user experience in a contained and branded instance (allows for social, sharing, analytics etc.)

Publishing, enhancing, Customizing
Managing Access, Updates, DRM
End-User Experience
Adobe Digital Publishing Solutions
Not:
Monetization / discoverability,
Easy upload (ingest PDFs)
Offer:
Design tools (InDesign)
Content protection
Delivery to custom apps (Adobe reader experience)
Easy to ingest PDF content
Monetization
iBooks Author and iBooks
Offers:
Very user-friendly publishing solution
Elegant, interactive objects
Discoverability and monetization in iBooks Store
Ingest PDFs (to iBooks, NOT to author / enhance)
Not:
A solution designed for learning engagement (features, content enhancement)
Not:
A flexible, BYOD solution (only iOs)
A branded, contained solution
Xyleme
Yudu
Inkling
OERPub
Key Players and what they offer
The Promise of Digital and The Promise of Thuze
Landscape of proprietary or custom learning content
Promise of Thuze for all audiences vs. Forces in Play
Learning Organizations
Faculty
Non-Profit
For-Profit
Awareness
Love PDF / converting content to ePub
Understanding the process of going digital

Don't want to re-design course
My students don't like e-books
Curriculum is set, agreed to use it for at least 2 years
Dependent on homework solution
"I don't use textbooks"
Awareness of Thuze as an option
Decision-making dependent on too many variables
Students are responsible for that cost... need to find space in the budget
Multiple platform concerns
Bookstore contracts and revenue
Faculty
Dependent on another solution (MyLabs)
Unwillingness to do business with BPI (competitor)
Already have deals/good prices with major publishers
Promise:



Roadblocks:
Offers:
Upload PDFs
Overlay links/videos
Publish to custom app (web, iOs, Android)
Manage subscriptions, access, usage stats
Yudu Pricing
Great for magazine publishers / vendors
Not:
Designed for learning
Offers:
Collaborative, drag/drop publishing environment with easy-build quizzing, interactivity and multimedia (ePub 1.1)
Fuel discovery and purchase (Titles sold through Inkling storefront)
Inkling fulfillment API – sell inkling titles on third-party websites
Redemption codes
30% royalty on units sold through Inkling /
no cost distribution for free content

Not:
Available for Android
A branded instance
For uploading existing content
Learning content management system- authoring, managing, publishing, delivery to branded apps
Can import any content, converts it to XML
Collaboration tools / task management
Web, Android, iOs offline and online with LMS tracking
Monetization in the Pastiche store
Pastiche can report results from quizzes back to SCORM 1.2 compliant LMS
"rapid" authoring and re-use

What other (textbook) content and delivery players offer:
All students in South Africa's K12 public schools are using their Math/Science books (sell interactive quizzes/homework)
2013 Results, how we got there and looking ahead
9
8
8
9
8
8
8
4
4
1
7
9
9
7
AVAILABLE CONTENT
Gen Ed
Business
STEM
Career
OER
1
0
Embedded Resources
10
Flexible Format / LTI
8
8
8
8
Free / reduced cost
On or Offline access, byod
Instant delivery of access
Perpetual Access
Multimedia / enhanced content
Notebook/ annotation tools
Customization
Control access, updates
Branded solutions
Protect, share, discover, combine content
Analytics
Adaptive, data-driven
ACCESS
EXPERIENCE (PLATFORM)
ADDED VALUE
Social
Interactive quizzes
8
8
8
9
8
8
8
4
4
1
7
9
9
7
Gen Ed
Business
STEM
Career
OER
1
0
Flexible Format / LTI
10
9
8
Free / reduced cost
On or Offline access, byod
Instant delivery of access
Perpetual Access
Multimedia / enhanced content
Notebook/ annotation tools
Customization
Control access, updates
Branded solutions
Protect, share, discover, combine content
Analytics
Adaptive, data-driven
ACCESS
EXPERIENCE (PLATFORM)
ADDED VALUE
Social
Interactive quizzes
8
8
8
9
8
8
8
4
4
1
7
9
9
7
AVAILABLE CONTENT
Gen Ed
Business
STEM
Career
OER
1
0
Embedded Resources
10
Flexible Format / LTI
9
8
8
8
Free / reduced cost
On or Offline access, byod
Instant delivery of access
Perpetual Access
ACCESS
8
8
8
9
AVAILABLE CONTENT
Gen Ed
Business
STEM
Career
OER
1
0
10
9
8
8
8
Free / reduced cost
On or Offline access, byod
Instant delivery of access
Perpetual Access
Multimedia / enhanced content
Notebook/ annotation tools
Customization
Control access, updates
Branded solutions
Protect, share, discover, combine content
Analytics
Adaptive, data-driven
ACCESS
EXPERIENCE (PLATFORM)
ADDED VALUE
Social
Interactive quizzes
8
8
8
9
8
8
8
4
4
1
7
9
9
7
AVAILABLE CONTENT
Gen Ed
Business
STEM
Career
OER
1
0
Embedded Resources
10
Flexible Format / LTI
9
8
8
8
Rasmussen $$$
Empire $$$
Dream Degree $$
IA's $
AVAILABLE CONTENT
8
8
Eastern New Mexico University $
Introduction
Victoria Kinzig, eLearning Solutions Specialist
$ Savings
Instant, Perpetual Access
Embedded resources
Customization
$ Savings / Revenue
Ensured, perpetual access
Flexible format, high quality content
$ Savings / Revenue
Ensured, perpetual access
Flexible format, high quality content
Efficient Distribution
Managing Updates and Access
Enhanced reading experience
Branding
Audiences
1
2
3
4
5
The Promise of
ReducedCost
On or Offline access, byod
Instant delivery of access
Perpetual Access
Multimedia
Notebook/ annotation tools
Custom-ization
Streamline access, updates
Branded solutions
Protect, share, discover, combine content
Analytics
Adaptive, data-driven
ACCESS
EXPERIENCE
ADDED VALUE
Social
Interactive quizzes
CONTENT
flexible format / LTI
Same content available in Print
Additional embedded resources
Enhanced content
Cost / Access
Reading Experience
Cost /Access
Flexibility
Cost / Access
Flexibility
Content Enhancement
Reading Experience
Efficient Delivery
Brand Value
1. Enhanced, Born-digital Content (not a "complete library" solution)
2. Improved Access (lower costs)
3. Improved Reading/Learning Experience
4. Brand Value + Distribution Efficiencies
Big Platforms
9
9
8
5
2
2
7-9
8
9
2
2
0
2
2
Notes:
Adaptive, comprehensive solutions like Knewton-powered labs are not represented
There are other platforms distributing the same content - top 3 are shown here
10
10
8
5
3
0-5
6
2
0
0
9
6
0
5
Embedded Resources
Embedded Resources
Flexible Format / LTI
Free / reduced cost
On or Offline access, byod
Instant delivery of access
Perpetual Access
Multimedia / enhanced content
Notebook/ annotation tools
Customization
Control access, updates
Branded solutions
Protect, share, discover, combine content
Analytics
Adaptive, data-driven
ACCESS
EXPERIENCE (PLATFORM)
ADDED VALUE
Social
Interactive quizzes
8
8
8
9
8
8
8
4
4
1
7
9
9
7
AVAILABLE CONTENT
Gen Ed
Business
STEM
Career
OER
1
0
10
9
8
8
8
Acrobatiq $$
Embedded Resources
Flexible Format / LTI
Free / reduced cost
On or Offline access, byod
Instant delivery of access
Perpetual Access
Multimedia / enhanced content
Notebook/ annotation tools
Customization
Control access, updates
Branded solutions
Protect, share, discover, combine content
Analytics
Adaptive, data-driven
ACCESS
EXPERIENCE (PLATFORM)
ADDED VALUE
Social
Interactive quizzes
8
8
8
9
8
8
8
4
4
1
7
9
9
7
AVAILABLE CONTENT
Gen Ed
Business
STEM
Career
OER
1
0
Embedded Resources
10
Flexible Format / LTI
9
8
8
8
CNEC $$$$
Free / reduced cost
On or Offline access, byod
Instant delivery of access
Perpetual Access
Multimedia / enhanced content
Notebook/ annotation tools
Customization
Control access, updates
Branded solutions
Protect, share, discover, combine content
Analytics
Adaptive, data-driven
ACCESS
EXPERIENCE (PLATFORM)
ADDED VALUE
Social
Interactive quizzes
8
8
8
9
8
8
8
4
4
1
7
9
9
7
AVAILABLE CONTENT
Gen Ed
Business
STEM
Career
OER
1
0
Embedded Resources
10
Flexible Format / LTI
9
8
8
8
Animal Behavior College $$$
Customization
Control access, updates
Branded solutions
Protect, share, discover, combine content
ADDED VALUE
7
9
9
7
Multimedia / enhanced content
Notebook/ annotation tools
Analytics
Adaptive, data-driven
EXPERIENCE (PLATFORM)
Social
Interactive quizzes
8
8
8
4
4
1
Free / reduced cost
On or Offline access, byod
Instant delivery of access
Perpetual Access
Multimedia / enhanced content
Notebook/ annotation tools
Customization
Control access, updates
Branded solutions
Protect, share, discover, combine content
Analytics
Adaptive, data-driven
ACCESS
EXPERIENCE (PLATFORM)
ADDED VALUE
Social
Interactive quizzes
8
8
8
9
8
8
8
4
4
1
7
9
9
7
AVAILABLE CONTENT
Gen Ed
Business
STEM
Career
OER
1
0
Embedded Resources
10
Flexible Format / LTI
9
8
8
8
What's in it for them?
$200 Subscription Pack: Any 6 textbooks for 180 days
Full transcript