Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
The Language of Advertisements
Transcript of The Language of Advertisements
Globalization: markets, societies and cultures of different countries are unified
Advertising: important for this process:
works as an ideological platform
Advertising union bond: English
ENGLISH IN SPANISH ADVERTISEMENTS
Some Spanish companies use English songs to make their product:
TV ADVERTS AND PRODUCTS
The Use of English in Spanish Advertisements
THE ENGLISH LANGUAGE IN INTERNATIONAL ADVERTISING
San Miguel 2013:
'Live Your Life'
'If you wanna be happy'
Seat Ibiza 2013
Try translating the slogans into spanish.
Are they as effective?
Read some extracts of the song:
'If you wanna be happy for the rest of your life, never make a pretty woman your wife,
so from my personal point of view,
get an ugly girl to marry you'
'A pretty woman makes her husband look small and often causes his downfall'
'An ugly woman cooks her meals on time,
she'll always give you peace of mind'
Non-English speaking countries: the use of English in their advertisements
using songs in English
using verbal text, songs, and slogan in English
English is used in advertising:
for the opening up of new markets
for the internationalization of the product
for the economic globalization
it has emotional and ideological values for the consumer
THANK YOU FOR YOUR ATTENTION
Verónica, Paula, Cristina and Yolanda
Think about it.
"The importance of the English language"