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The Language of Advertisements

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by

Paula Morro Cuenca

on 28 January 2014

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Transcript of The Language of Advertisements

The Language of Advertisement
Introduction
Globalization: markets, societies and cultures of different countries are unified

Advertising: important for this process:
works as an ideological platform

Advertising union bond: English
ENGLISH IN SPANISH ADVERTISEMENTS
Some Spanish companies use English songs to make their product:
More modern

More international

More valuable
TV ADVERTS AND PRODUCTS
The Use of English in Spanish Advertisements
THE ENGLISH LANGUAGE IN INTERNATIONAL ADVERTISING
San Miguel 2013:
'Live Your Life'
Nocilla 2010:
'If you wanna be happy'
Seat Ibiza 2013
'ENJOYNEERING'
CELEBRITIES
TOUS
MANGO
ACTIVITY:

Try translating the slogans into spanish.

Are they as effective?
Read some extracts of the song:
'If you wanna be happy for the rest of your life, never make a pretty woman your wife,
so from my personal point of view,
get an ugly girl to marry you'
'A pretty woman makes her husband look small and often causes his downfall'
'
'An ugly woman cooks her meals on time,
she'll always give you peace of mind'
Body
Non-English speaking countries: the use of English in their advertisements
Spanish advertisements:
using songs in English
using verbal text, songs, and slogan in English
Conclusion
English is used in advertising:
for the opening up of new markets
for the internationalization of the product
for the economic globalization
it has emotional and ideological values for the consumer
THANK YOU FOR YOUR ATTENTION
Verónica, Paula, Cristina and Yolanda
Warm up
Only English

- Music
- Visual
- Language
Think about it.
"The importance of the English language"
Full transcript