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Soar- Marketing Audit

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by

Hannah Lawley

on 8 June 2016

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Transcript of Soar- Marketing Audit

Soar Printing
Marketing Audit

Marketing Environment
Demographic
Economic
Ecological
Technological
Political
Cultural
Auckland business growth 0.6% (Statistic NZ, 2014)
Marketing Strategy
Business Mission
Marketing Objectives and Goals
Marketing Strategy
Marketing Organisation Audit
Marketing Systems Audit
Marketing Productivity Audit
Marketing Function Audit
Information Analysis
Market
Monthly feedback from customers
Traditional Marketing and Printed Stationary declining 10% per annum (F. Soar, Personal Comm., 2014)
Competitors
One stop shop service
Internal Factor Analysis
Greatest Internal Strength
Customers
National wide
Sustainability Practices within the organization
Weighted score 0.67/3.29
Greatest Internal Weakness
Reputation of the Business
Weighted Score 0.53/3.29
External Factor Analysis
Greatest Opportunity
The Green Movement
Weighted Score 0.75/3.18
Greatest Threat
Company operates in a declining industry
Weighted score 0.57/3.18
Thank you for your time
Any Questions?
Suppliers
Distribution
Promotion and Publicity
Sponsorship
Online Marketing
Task Environment
Web-based task management system
Online printing company
Distribution
Delivery take maximum 3 working days. (exclude rural area)
Products Price

S
.
W
.
O
.
T
Key
S
trengths
Continuous Innovation in the business
Sustainability practices
Key
W
eaknesses
Highly scrutinized business reputation
Advancement of online printing services
Key
O
pportunities
Short run printing services for individuals or small businesses
Further development of online ordering services
Key
T
hreats
High Technological Obsolescence
Saturated, declining marketplace
Full transcript