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Technology, Innovation & Risk
Transcript of Technology, Innovation & Risk
MUSEUM: The Whitney Museum
Director of Digital Media
MUSEUM: Brooklyn Museum
Vice Director of Digital Engagement and Technology
MUSEUM: Los Angeles County Museum of Art
Vice President of Technology, Web, and Digital Media
a way of engaging
a way of communicating
do you want visitors or fans?
the universe of the join-averse
can't sustain doing new stuff
without eliminating old stuff
vote old tech off the island
Build capabilities not projects
From Like, Link, Share. Wyncote Foundation
(don't leave your institution without it)
"market & park it" digital strategy
the three years are up
a trustee asks to see it
new CIO asks to see it
you get a new director
someone queries a listserv
why is this a problem?
The Internet to us is
not something external to reality
but a part of it: an invisible yet
constantly present layer
intertwined with the physical environment. We do not use the Internet,
we live along it
Makes technology & "digital"
- not a
We, the Web Kids
3-year tech cycle?
3-year tech strategy?
"Rather than merely tolerate change, we are all called now to rise to it"
-- Seth Godin
risk of losing control?
argumentum ad populum
access, ubiquity, functionality
Authority is redefined
[ We have learned to accept that we find many different answers, we abstract the most likely version, disregarding the ones which do not seem credible ] -- Piotr Czerski
Technology is now a focal point of budgetary considerations, and museum leaders are considering long-term plans that expand technological infrastructure and digital tools to meet visitors where they are, particularly through their smartphones.
Similarly, leading museum strategists have proposed mindful approaches to using technology in museums; among their key considerations is the need to integrate technology, create a real social space, support social behavior, and personalize the experience.
became a utility, a shared resource essential to business operations but inconsequential to competitive differentiation, it no longer required a separate staff to watch over it. It became a routine and largely invisible element of operations, marketing, product development, purchasing, and other traditional functions.
Nicholas Carr, writer
Chief Electricity Officers disappeared,
their work complete.
a pattern in a stream of decisions
Technology, Innovation & Risk: The cost of doing business for digital strategy
"In a few hundred years, when the history of our time is written from a long term perspective, it is likely that the most important event historians will see is not technology, but the unprecedented change in the human condition."
tech knowledge landscape
used to require
now its a
COO/CFO: "What if we
CEO: "What happens if
MUSEUM: Nelson Atkins Museum of Art
Chief Information Officer
MUSEUM: Metropolitan Museum of Art
Chief Digital Officer
(first to hold this title)
MUSEUM: Corning Museum of Glass
Chief Digital Officer
(first to hold this title)
MUSEUM: The Museum of Modern Art
Director of Digital Content & Strategy
MUSEUM: Baltimore Museum of Art
Deputy Director of Digital Experience
MUSEUM: Freer | Sackler
Chief Digital Officer
MUSEUM: Dallas Museum of Art (DMA)
Director of Technology and Digital Media
MUSEUM: Walker Arts Center
Director of Technology & New Media Initiatives
a professional development
fill in the blank...
plan & process - a model
clearly defined roles
carry it out
Enact, test, preserve, amend
Has a built-in
provision for changes
to mirror society & culture
words of wisdom on planning...
“Plans are nothing;
planning is everything.”
"Everyone has a plan...
...until they get punched in the face"
digital strategy, literacy & transformation
La Placa Cohen, Culture Track
Dwight D. Eisenhower
Audience Engagement: Moving from passive to active
digital is deferred maintenance on aligning with audience expectations...
Innovation is questioning your underlying assumptions
Audiences are interface dependent: better interface = more audience
Gamification is about failure. Gamers fail many times before succeeding - its the key to education.
Digital Strategy: Control chaos!
Welcome the future, remembering that soon it will be the past" - George Santayana
"We can't solve our digital problems using analogue thinking"
"we can't solve our problems with the same thinking we used when we created them."
we need to
innovation? sometimes... there's no choice
too much innovation?
preserving the status quo is not a viable strategy
"tomorrow's museum cannot be operated with yesterday's skills”
-- Stephen Weil
innovation should be an improvement
risk vs uncertainty
understand the difference
proceed with risk not uncertainty
looking for innovation?
how do you compete in a
constantly changing world ?
embrace change as a constant
“innovation is an endurance sport.”
-- Mike Edson
the performance & quality are managed with metrics and analysis.
success is measured
innovation & experimentation are supported
We are in a period of transition
transform into a state of evolution
Re-invent the job application process
Re-invent professional development
filters out risk takers
hire in own image
It doesn't feel pity, or remorse, or fear, and it absolutely will not stop, ever,
That terminator is out there.
It can't be bargained with. It can't be reasoned with.
Listen, and understand.
until you are dead.
Kyle Reese. Terminator.
reduce the friction
between outside & inside
Risky behaviour is dangerous, but taking risks is essential.
"We shape our tools and thereafter our tools shape us"
(the medium is the message)
"Everyone thinks of changing the world, but no one thinks of changing himself."
disruptions are heading your way
Deaccession your technology
sometimes its a good idea, but executed poorly
our 2nd greatest asset
we need a
content business plan
the present outlook & future possibilities?
opportunities to connect audiences to your content?
we live in the
but we work in the
Executive Summary - What's the executive summary of your content?
Design & Development Plan
content design, development & production plans
what are the content markets available?
where are the audiences, where will they be?
what are our content strengths & weaknesses?
how can you leverage partnerships?
Operations & Management Plan
resources & plan to manage the content infrastructure
how can your directly/indirectly monetise your content?
The "Phone Stare"
“It sounds whiny, but I want people to know that I’m there right then. If I post a video at 9 a.m. the next day, no one really cares about it.”
“In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.”
innovate to try things out
innovate to nimble & opportunistic
innovate from product to service
disconnect technology from digital strategy
content as asset
social Media VIdeo Tour App Image Licensing label Collection Info blog post Research
number of uses
content defined by its destination
disconnect content creation from delivery
value of an asset
Reduce your risk of not taking risks
membership attendance engagement authority
what's your time-to-screen in the morning?
...your strategic weapon in the war on engagement
PewDiePie (Felix Kjelberg)
32 MM subscribers.
6.7 BN views.
Tobuscus (Toby Turner) 15 MM subscribers.
2.9 BN views.
Smosh (Ian Hecox and Anthony Padilla)
32.8 MM subscribers.
6.2 BN views.
The Brain Scoop (Emily Graslie) 275 K subscribers.
7 MM views.
digital is unforgiving
failure is not about making mistakes, its about repeating mistakes.
2.8 MM subscribers.
3.7 BN views.
content as layers
content as layers not silos
question your assumptions!
Chief Content Officer
(Dept of Content Strategy & Digital Engagement
Head of Digital Transformation
MUSEUM: Museum of Contemporary Art Chicago
Director of Convergent Programming
MUSEUM: Indianapolis Museum of Art (IMA)
Curator of Audience Experiences & Performance
(1st for this title)
innovation precedes standardization
get your content ready to go anywhere, because it will go everywhere - Brad Frost
disruptions will only accelerate
technology as a tool
"software used to be about making
. Now it is
spread the digital love
“That is the
of the epidemic: that in order to create
one contagious movement
, you often have to
create many small movements
Malcolm Gladwell, The Tipping Point
innovate your innovation
create your creativity
"innovation manager" for every dept
tech -> non tech environment
for your institution
innovation: remaining relevant
trusting & acting on facts
sharing a vision
taking responsible risks
allowing for failures
e.g. Print vs. Digital
) is a consumer choice
...the future of content
ownership, consumption, transaction
...content is a
to be transacted (but it literally has to be remarkable)
Watching John with the machine, it was suddenly so clear.
In an insane world, it was the sanest choice.
would never stop.
It would never leave him, and it would never hurt him,
never shout at him, or get drunk and hit him,
or say it was too busy to
spend time with him.
It would always be there, and die to protect him...
Sarah Conner, Terminator 2
"Think about the mobile device as your remote control for the world around you."
Duff Stewart, CEO
Capability Maturity Model
basic project and program management
discipline/guidelines/practices enable repeat successes
broad outcomes are monitored
processes & initiatives are ad hoc, inconsistent & chaotic
successes are difficult to repeat & depend on individual heroics
heroes eventually move on
process & program standardization
organisation's abilities and programs are clearly communicated
progress is methodical & pro-active
framework in place to begin measuring
a culture of measuring and performance improvement
continuous improvement is enabled by quantitative feedback from processes and from piloting innovative ideas
Create a culture of predictable success, managed risk, innovation &
"culture eats strategy for breakfast"
(in a constantly changing world)
not about a shiny gadget...
not about cutting edge...
not even about bleeding edge...
doing something new or different...
(& sometimes compromise)
content outlines devices
what does that look like?
Collaboration / Teamwork
Problem Solving, Leadership
Adaptability / Flexibility
large, annual, individual course-corrections
small, frequent, individual & team improvements
Seeding, Piloting, Sharing, Connecting
Improving, Accelerating, Iterating
Innovating, Mentoring, Persuading
Motivating, Measuring, Learning
Ad Hoc Posts
Posts reliably increase
followers, likes & retweets
Capability Maturity Model
Search the Collections
Visitors' needs & interests feed highlighting, tailoring & delivery of collections content
"get your content ready to go anywhere, because its going to go everywhere"
the rigour required for digital
exposes the analogue of museum practice