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COMPANY

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on 24 May 2014

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Transcript of COMPANY

COMPANY
PROJECT

Lea Caër
Armand Melloul
Charles Navarro
Lucas Pignat


24/05/2014
TABLE OF CONTENT
Business Model
Global 500
III- Target Analysis
Global 500
Universities
State-owned companies
Investment in soft skills
Better ROI
Boost innovation
Increase competitiveness
Improve management
system
Soft Skills needed by Chinese employers


III- Target Analysis

IV- Our Strategy

V- Next Steps

VI- Recommendations
II- Our Product
2 Products
Overall idea
SPARK
I- Market Analysis
IV- Our Strategy
V- Next Step
Problematic
How can we launch a business in 90 days in a practical ways that can leverage Norman’s current training program and background?
Communication Skills
Team Work & ability to work independently
Creativity/Design
Ability to change
Unique Value Proposition
“A unique teaching approach
given in a flexible way”
Lectures
Companies
Workshop

II- Our Product
Employers expectation in terms of soft skills
Market Trends
Top rank universities
Training
Mba
Graduates
Dream starter
Communication
Get a job
90 days leadership start up
Competitors in Shanghai
VI- Recommendations
Companies
Positioning
Personal Coaches
Communication campaign
Collaboration
Strategic Vision
Mission Statement
“To fill the gap between you and success.”
Vision Statement
“We possess and deliver the knowledge to help people reaching their goal with the most up-to-date approaches.”
Strategic Canvas
Thank you for your attention
Question time
I- Market Analysis
No need of infrastructures
Rich experiences


No money to invest
Chinese language barrier
Lack of recognition
Companies have budget for training
Western touch
Chinese government reforms
Cultural gap
Free online training
High Competitiveness
Flexibility
What business should we be in and why ?

What value are we providing ?

Is there a larger market for this type of product ?
 

What specifically should we be offering and how do we make money ?

Are your suggestions an attractive opportunity for us to be in?
Full transcript