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Transcript of MARKETING
Marketing is defined as the process of determining the needs and wants of consumers and being able to deliver products that satisfy those needs and wants.
Convince and make consumers prefer a product or service, and not the product of competitors.
History and evolution
Marketing includes the coordination of four elements called the 4 P's of marketing
Types of marketing
Their focus was therefore on production and distribution at the lowest possible cost
Focused on distribution, communication and persuading customers that one manufacturers goods were better than an others.
What should be produced, where it should be sold, how much should be charged for it and how it should be communicated to consumers.
Personalized interactions with customers.
Simply the application of marketing principles to more than one country.
Product or service design that maximize the customers’ satisfaction.
Kinds and locations of stores
How to handle transporting and storing
Inform and persuade the customers to buy your product.
There are three major types:
The money which a buyer pays for a product is called as price of the product.
Level over product life cycle
Provides information that businesses in multiple industries can leverage to their advantage.
Maximize a firm’s positive differentiation over competitors in the eyes of its target market.
Is designed to attract and keep customers by satisfying their needs with prompt customer service, at the highest level of quality and to do so in the shortest amount of time.
Place refers to the location where the products are available and can be sold or purchased.
Channel of distribution
What is marketing. (n.d.). Abscentral. Retrieved August 30, 2013, from www.asbcentral.com/marketing%20pdf/what.pdf
What is one-to-one-marketing (1:1 marketing)? - Definition from WhatIs.com. (n.d.). CRM / Call Center information, news and tips - SearchCRM.com. Retrieved August 30, 2013, from http://searchcrm.techtarget.com/definition/one-to-one-marketing
Defining marketing. (n.d.). Bournemouth University. Retrieved August 30, 2013, from media3.bournemouth.ac.uk/marketing/02defining/01history.html
Presentation Tips: Marketing Mix (4P) Analysis." Free PowerPoint Templates, Presentation Resources & Training Games at Presentationhelpdesk.com. N.p., n.d. Web. 1 Sept. 2013. <http://www.presentationhelpdesk.com/marketing-mix-4p-analysis.html>.
SN. (n.d.). Historia de la publicidad. Retrieved from http://publicidad.idoneos.com/index.php/336236