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MARKETING

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by

Laura Camila Hernandez

on 2 September 2013

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Transcript of MARKETING

MARKETING
WHAT IS
MARKETING?

Marketing is defined as the process of determining the needs and wants of consumers and being able to deliver products that satisfy those needs and wants.
Webgraphy
Convince and make consumers prefer a product or service, and not the product of competitors.
History and evolution
Marketing
phases
Marketing includes the coordination of four elements called the 4 P's of marketing
Types of marketing
ALEJANDRA GRANADOS
LAURA HERNÁNDEZ
JHOANNA MEDINA
NATALY TOVAR

The production
orientation era
Their focus was therefore on production and distribution at the lowest possible cost
The sales
orientation era
Focused on distribution, communication and persuading customers that one manufacturers goods were better than an others.
The marketing
orientation era
What should be produced, where it should be sold, how much should be charged for it and how it should be communicated to consumers.
1920
1950
1980
Now
One-to-one marketing
Personalized interactions with customers.
Direct relation
roduct
P
romotion
P
Analytical
marketing
Strategic
marketing
Operational
marketing
Corporate Marketing
Social Marketing
sports Marketing
Cultural Marketing
City Marketing
Viral Marketing
Green Marketing
Telemarketing
Neuromarketing
International Marketing
Simply the application of marketing principles to more than one country.
Examples
Thanks!
Product or service design that maximize the customers’ satisfaction.
P
Instructions
Physical good
Service
Quality level
Warranty
lace
Kinds and locations of stores
How to handle transporting and storing
P
Inform and persuade the customers to buy your product.
There are three major types:
Personal selling
Mass selling
Sales promotion
rice
The money which a buyer pays for a product is called as price of the product.
Flexibility
Discounts
Level over product life cycle
Provides information that businesses in multiple industries can leverage to their advantage.
Maximize a firm’s positive differentiation over competitors in the eyes of its target market.
Is designed to attract and keep customers by satisfying their needs with prompt customer service, at the highest level of quality and to do so in the shortest amount of time.
Place refers to the location where the products are available and can be sold or purchased.
Channel of distribution
"
What is marketing. (n.d.). Abscentral. Retrieved August 30, 2013, from www.asbcentral.com/marketing%20pdf/what.pdf

What is one-to-one-marketing (1:1 marketing)? - Definition from WhatIs.com. (n.d.). CRM / Call Center information, news and tips - SearchCRM.com. Retrieved August 30, 2013, from http://searchcrm.techtarget.com/definition/one-to-one-marketing

Defining marketing. (n.d.). Bournemouth University. Retrieved August 30, 2013, from media3.bournemouth.ac.uk/marketing/02defining/01history.html

Presentation Tips: Marketing Mix (4P) Analysis." Free PowerPoint Templates, Presentation Resources & Training Games at Presentationhelpdesk.com. N.p., n.d. Web. 1 Sept. 2013. <http://www.presentationhelpdesk.com/marketing-mix-4p-analysis.html>.
SN. (n.d.). Historia de la publicidad. Retrieved from http://publicidad.idoneos.com/index.php/336236
Full transcript