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Transcript of Gamification 1:1
world of gamification 1. Hvad er gamification Defintioner Health - Zombie run 1. Reason - It is an emerging business practice 2. Hvad kan gamification bruges til? 1. Hvad er gamification? 2. Hvad kan gamification bruges til? 3. Fremtidsperspektiverne for gamification "Gamification is the use of game elements and game design techniques in non-game contexts"
(Kevin Werbach) "Gamification essentially uses game design techniques and mechanics to connect and engage with audiences in an otherwise non-gaming environment."
(Michael Spitz) Game elements + design techniques + non-game context = Gamification Eksempler Superbetter The Gamification pyramid Egen tilvirkning - inspireret af Kevin Werbach Energy consumption - Opower 2. Reason - Games are powerful things People can easily get addicted to games like wordflute, angry birds, sports and so on. 3. Reason - Lessons from psychology, design, strategy and technology 4. Reason - It is harder than it appears Kan i bruge gamification i jeres kontekst? Hvor bliver Gamification brugt? Hope Labs - Zamzee Målgruppe: Unge med få midler Accelerometer - "Aktivitetsmåler" Test af 350 unge brugere viste en 30% forøgelse af aktivitet Konkurrere med dine venner/nabo om energiforbrug Nedbringelse energiforbruget med 2-4% Eksempler på gamification Education - Mozilla Open Badges Enterprise Gamification Consumer Gamification 4 kategorier
- Emotionelt "Suddenly, gamification is the hot new business concept, with many of the world's most admired companies signing on." (Fortune, Oct. 17, 2011) "Striving to make everyday business tasks more engaging, a growing number of firms... are incorporating elements of videogames into the workplace" (Wall Street, Oct. 10, 2011) Enterprise Gamification Epic Win Consumer Gamification Markedstørrelse og forudsigelser Markedssegmenter Kilde: M2 - Research Fordeling af segmenter IActionable Backfires Andre systemer Intranet engagement: ASP Produktivitets forbedring: Arcarus Effektivitets forbedringer: Baden (Email) Videns ledelse: Deloitte (Who What Where) Face game by Zappo Google news Ian Boogost