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How does change happen?

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by

Mike Yule

on 1 November 2016

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Transcript of How does change happen?

How does change happen?
advertisers
The holy grail
managers
teachers
social theorists
politicians
dieticians
self help gurus
modify behaviours
Behaviourism
self efficacy
Social cognitive theory
reinforcement
environmental
personal
behavioural elements
each affects the other
consequences
provide clear instructions
provide opportunity for
repeated

skill development
model the desired behaviour
praise effort, not ability
Theory of reasoned action
Individual's intention
Kurt Lewin:
Transtheoretical:
Refreeze
Movement
Unfreeze
Precontemplation
Contemplation
Preparation
Action
Maintainance
?
Motivation
I want to
Opportunity
I can
Incentive
It feels good
Community
It's normal
Values
and behaviour
Process of change
http://www.guardian.co.uk/environment/2012/mar/30/belief-climate-change-scepticism
Extrinsic
Intrinsic
Self transcendent
Physical self
from Grouzet et al (2005)
redrawn from Schwartz (1992)
Values are dynamic
achieve
success
ambition
forgiving
charity
kindness
Gregory Maio et al, 2009
Practical consequences
1.
2.
3.
Strengthen Values you admire,
rather than trying to expunge those you don't.
priming
internalise
public policy
Empathy
Are we predominantly self interested?
Science
Behaviours of empathic people
Cultivate curiosity about people you don't know...
Recognise and challenge prejudice and discover commonalities
Experience
Inspire mass action and social change
http://www.ted.com/talks/lang/en/frans_de_waal_do_animals_have_morals.html
self interest
invisible hand
perfect working of the market
competitive spirit
Adam Smith
evolutionary biologists
social scientists
cooperative, sharing...
brains soft wired to be empathic
Frans de Waal
Mirror neurons absorb culture directly...
with each generation teaching the next by social sharing, imitation and observation.
Patricia Greenfield
neuroscience
Empathy:
identifying with the perspective of others
not
not
sympathy
fluffy
Roman Krzanaric
- RSA
truth & reconciliation committee
victim confrontation
CP Ellis
Characterisitcs of highly empathic people
1
- most difficult,
but most powerful
Jane Elliot
Real social change possible
3
but beware!
(feeling sorry for)
get beyond labels
Emrys Jones,
miner...
2.
Ann Atwater
an individual's impression of their own ability to perform a task
complex behaviour is learned through
the modification of simpler behaviours
psychiatrists
individuals react to how they perceive the consequences of their behaviour
parents
us
teacher focus
learner focus
Drivers of behaviour
You have to plan for change
Social status/prestige,
control, dominance over people and resources
Personal success through demonstrating
competence according to social standing
Understanding, appreciation, tolerance and protection for the welfare of all people and for nature
Preserving and enhancing the welfare of those with whom one is in frequent personal contact
Challenge assumed knowledge and notions of what is normal
Recognise and challenge stereotypes
Represent diversity
Link local and global - find the connection to YOU
Promote critical thinking
Plan for change

Challenging barriers to Citizenship
Carol Dweck
Transformation learning theory
Pupils, in dialogue, integrate their own experience
autonomous and
responsible citizens
"Pedagogy of the oppressed"
Paolo Freire
How does change happen?
People learn by
observing
others and learn best when they identify with the person they're observing
Foster HOPE

rewards
sanctions
imitation
immediate
A person's attitude, combined with subjective norms, forms his behavioral intention
driving
restraining
but beware...
mirror neurons
shared emotional response
http://www.bsa-30.natcen.ac.uk/read-the-report/personal-relationships/introduction.aspx
British Social attitudes survey
gay rels

different ethnicities
disability
http://www.theguardian.com/sport/2013/aug/29/paralympics-legacy-disabled-people
practise conversation with people

film/photography/books
Inspire a revolution: Think of a cause you could use empathy to engage people
Full transcript