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Whiskey Monkey app

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by

Flavia Hernandez

on 26 November 2014

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Transcript of Whiskey Monkey app

Whisky Monkey app
Customer segment
"Clubbers"
Customer Archetype 1
: 21-30, weekly/monthly club users
Night Clubs
Customer relationship
Value Proposition
Social interaction
Time and cost saving
Channels
Revenue Stream
Fixed Pricing
Free at the beginning
FREE accounts
Key Resources
Financial
Human
Intellectual
Key Activities
Key Partners
Cost Structure

App maintenance: around 20% of development costs ~ 1,400 GBP


Variable costs:
• Cost structure is between cost-driven and value-driven
Fixed costs:
App-Store charges:
App-development: ~ 7,000 GBP
Salaries (depending on the hours worked)
16 GBP per year for GooglePlay account
63 GBP per year for Apple developer account
63 GBP per year for Microsoft phone store
This is great!
I also want it!
Generation of high platform traffic
Monthly subscription
Critical number reached!
After the App is well-established, click-based usage fee for club owners & advertisers
(the value can increase with the time depending on the traffic generated)
Future perspective
Diversification of the customers in the B2B (restaurants, pubs ...)
Introduction of the Premium account for
(Freemium concept)
Dynamic offers
Big data -> Automated reports
Clubs
Geographic expansion
Awareness
Evaluation
Purchase
Delivery
After sales
Social Networks
Flyers
Clubs
Direct sales force
App stores
App
App
App-stores (Free)
Direct sales force
Online
Online
App
Community
Social Networks
Direct sales force
Category
Acquisition
Retention
Boosting sales
Automated
Community
Co-creation
Personal assistance
Advertisement
Word of the mouth
Social media exposure
Club's discounts
Advertisement
Fee subscription
Check-in (skipping lines, monthly free table,…)
Community
Increase users base
Premium account (Big data & Dynamic offers)
Updated information
"Have the job done"
Grasp of the clubs´ atmosphere -> aggregated real-time and past-event data
Night-club community with friends -> to organize the night in the best and faster way
All the information in one place
(´´Right place, at the right moment with the right people´´)
Get feedback and engage customers (effective channel for customer relationship).

"Cost reduction"
(´´Attracting the right people and the best feedback´´)
Attract customers
Received customers' feedback
Easy possibility for tailored advertisement, acquisition
Needs
Gains
Needs
Gains
http://www.powtoon.com/show/dcH0J8L86Ie/anvet33lupshotmailcom/#/
We would like to present you
Whisky Monkey app!
We are
Lena
Federica
Sharon
Flavia
Antonio
Jan
Jacopo
Introduction of advertisers such as Red Bull, Marlboro, etc...
Starting capital
: Business partners' equity
Funds for further expansion:
Crowd funding
Bank loans
Edinburgh Chamber of Commerce
• Key account managers
• Business Partners
• Data Analysts

App
Customer Database
Targeted Marketing
Internal


Platform promotions through social media, handing out fliers and posters in the clubs
Making sure that up to date info are uploaded by the clubs
Customers data analysis
Relationship Management
Outsourced
Developers will be in charge of:
App development and maintenance
Servers Management

Think&Feel?
See?
Say&Do?
Hear?
Fragmented information
Popular people knowing the right party to go
Friends pushing to have suggestions
Social media exposure: pictures of wonderful parties
Judgements, comments about his nightlife
"The place is not important, but the group of friends with whom you are there”
“ I’m scared of suggesting something that turns out to be boring.”
“What should I do tonight?”
“I would like to go to places where the atmosphere fits me”
Clubs' owners
App developer
Key Supplier
Co-development
Relationship
Customer Archetype I1: night clubs/open daily
Think&Feel?
See?
Say&Do?
Hear?
Different styles and choices available
Throw massive flyers and invitations to catch people
Promote themselves in social media and with PR’s

We have to differentiate
We need to attract more customers
Increasing demand for better and customized services
The information received is not accurate



Increasing number of offers
Feature "How to get home": link with city's public transport app and cabs' reservation
"Experience the atmosphere of Edinburgh's clubs scene"
App stores
Automated
Co-creation
THANK YOU
ANY QUESTIONS?
Full transcript