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Canvas

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by

Pio Planatscher

on 13 October 2014

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Transcript of Canvas

Customization
Home delivery
Quality
oriented/
sophisticated
Chocolate
lover
medium/high
income
Young
women
Intellectual
job
Feedbacks/
complaints
Newsletter/
customer
loyalty
Personal
assistance
Social
networking
Marketing
Managing
outsourced
activities
Pâtisserie
Carrier
Web
developer
Partners
Team
Low proportion
of fixed costs
High proportion
of variable costs
Cost per bar
€ 1.50
Shipping costs
€ 5.00
Asset sale
from € 4.90
per bar
Sales
Online
Distribution
Home delivery
Communication
Both own and
partner channels
THANK YOU FOR YOUR ATTENTION!
Business Model Presentation
Entrepreneurship A | Prof. Christian Lechner
22 January 2014
Andrea Casera | Fjorela Dardha | Mara Guerra | Pio Planatscher
Pâtisserie
Carrier
Web
developer

Customization
Home delivery
Feedbacks/
complaints
Newsletter/
customer
loyalty
Personal
assistance
Social
networking
Quality
oriented/
sophisticated
Chocolate
lover
medium/high
income

Young
women
Intellectual
job
Partners
Team
Distribution
Home delivery
Communication
Both own and
partner channels
Sales
Online
Promotion & Communication
Marketing
Managing
outsourced
activities
Promotion & Communication
Value
driven
Low proportion
of fixed costs
High proportion
of variable costs
Cost per bar
€ 1.50
Shipping costs
€ 4.00
Value
driven
One time
payment
Fixed "menu"
pricing
List price
Price € 5.50
VC € 1.50
CM € 4.00
FC € 20,000
FC/CM 5,000

BE Units
Asset sale
from € 4.90
per bar

One time
payment
Fixed "menu"
pricing

List price
Price € 5.50
VC € 1.50
CM € 4.00
FC € 20,000
FC/CM 5,000

BE Units
Full transcript