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Business Plan

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by

kennedy glasgow

on 6 April 2017

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Transcript of Business Plan

Business Aims
The aims of our business is to introduce elegant unique indoor and outdoor furniture.

Establish and reach our target goals.
Establish relationships between customers.
Break into the online market.
Recognition of our brand.








Our Product
Our products are custom made furniture to suit every need of the customer.
Operations
Operation to complete full cycle in same location, from;
design,
build,
finish,
storage.

All necessary tooling needed will be bought for the workshop, no major tooling needed for majority of products, leaving set up costs low.

Marketing
Future Aims
A greater market percentage
Grow our brand name
Continuous contract/sale progression
Expand our Target Market
Expand our Business
Who is KSK?
Kealan O'Connell - Operations Manager.

Bob Stone - Carpenter






Financial
Strategic 3 year busines plan with all profits re-invested in the business,
Initial promotors capital by two partners, of €5,000.0 each.
Bank Loan secured €20,000
Woodies Contract secured, initially 3 products and in next 6 months, 2 more products added- 600 units sales in first year.
Premises/showroom rented.
Possibility of startup government/enterpise grants.
4 staff initially employed

Business Plan
KSK Furniture
Shane Mohan
Financial Manager
Business
Management
degree ( DCU )
12 years experience

Kennedy Glasgow
Marketing Manager
Marketing degree (UCD)
4 years Experience
Outdoor Products
Dog Houses
Garden Sheds
Benches
Tables and Chairs
BBQ
Cabins
Tree houses

Indoor Products
Book Cases
Coffee Tables
Storage Boxes
Tables
Wine Racks
Bars
Mini Bars
Desks
Target Market: Is to sell custom made furniture to family owned furniture business and to family homes and new house owners
Pricing Techniques to be used are perceptive margin combined with cost plus margin

Market Strategies
Online + Newspaper Advertisement
Word-Of-Mouth
Business Cards
Colours of Green + Brown
Use of logo


Any Questions?
Full transcript