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Communicating 2-1-1 Value in Terms Service Providers Can Understand

AIRS 2013
by

Rachael Nygaard

on 28 May 2013

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Transcript of Communicating 2-1-1 Value in Terms Service Providers Can Understand

Before we ask how 2-1-1 can help service providers to be more successful, let's imagine we are service providers. What does 2-1-1 do? Here's the main thing: People Services The Service Provider Connection We want to accomplish our mission of... We want to be efficient and effective. ending homelessness
helping people manage their money
increasing high school graduation rates
lowering obesity rates
providing safety for children
helping people meet their basic needs
increasing family self-sufficiency
etc. Links People With Services 2-1-1 helps nonprofit and government service providers be more successful in their work. What does success look like?
What do we want? We want to spread the word about our programs. 2-1-1 links people with community resources. Yes! However... 2-1-1's benefits to the community are more than just for individuals and families. We want to be familiar with other community resources for our clients. We want to network with others in the community doing similar work. We want to be informed about current topics affecting health and human services. We want volunteers and donations to help us with our work. 2-1-1 + + = What can 2-1-1 offer of benefit to service providers?
And what can 2-1-1 do to help service providers better understand this value? A premise: So, let's explore... Communicating 2-1-1 Value in Terms
Service Providers Can Understand And our tag lines represent that. Our messaging can't stop there. Ok. So we have an idea what service providers want.
What can 2-1-1 offer to help them achieve those goals? List your agencies and programs
Refer callers to your programs
Invite you to provide education & training for our staff
Feature your services in our e-newsletters
Follow/like/share/re-post you on social media We want...
to spread the word about our programs. 2-1-1 can... Offer a website where staff & clients can search resources
Offer features like printing & sending referrals from the website
Train your staff/volunteers about accessing community resources
Receive calls from your clients to connect them with other resources
Brainstorm with your case managers about resources for clients
Place a kiosk in your lobby for self-serve access to community resources
Provide you with specialized 2-1-1 links/widgets for your website We want...
to be familiar with other community resources for our clients. 2-1-1 can... Send you highlights about other community resources
Assist you with the creation of specialized resource lists
List health and human service coalitions in the 2-1-1 database (Planning/ Coordinating/ Advisory Groups - Code: TD-6500)
Invite you to participate in panels of similar service providers to present to 2-1-1 & the community We want...
to network with others in the community doing similar work. 2-1-1 can... We want...
to be informed about current topics affecting health and human services. 2-1-1 can... Send you general 2-1-1 reports about community needs & resources
Send you custom reports of calls/needs
Join your advisory committees, focus groups, coalitions, etc., as experts on community needs & resources
Create bulletins about changes and trends in service delivery
Conduct system advocacy around issues affecting service delivery
Hold lunch and learn events on community topics We want...
volunteers and donations to help us with our work. 2-1-1 can... Write letters of support with 2-1-1 data about community needs to help you make the case for funding
List your volunteer needs
List your wish list/donation needs
Refer callers who want to give, advocate & volunteer We want...
to be efficient and effective. 2-1-1 can... Partner with you on special initiatives to help maximize resources (for a fee/contract)... with activities such as:
Outpost a referral specialist at your sites
Be the promoted number to call for your projects & public education campaigns.
Make proactive referrals (offer access to 2-1-1's high need population).
Conduct custom screenings, intakes & referrals
Collect additional info from callers (e.g. demographics) and/or resources (e.g. open beds). Q: Are you better positioned to meet your organizational goals as a result of 2-1-1? How?

Share their answers with them. Publish survey results, explain it in newsletters & share it conversation.

It's about relationships. Subscribe to their newsletters, follow them online, introduce yourself at meetings & visit their sites.


Send them useful and interesting newsletters & social media posts, warm transfer callers to them & write them thank you notes. Thanks! :) Phone: (828) 239-1037
Email: rachael.nygaard@unitedwayabc.org
Linkedin: www.linkedin.com/in/rachaelnygaard/
View this Prezi: http://tinyurl.com/airs2013 So what can 2-1-1 do to help service providers realize and better understand this value? AIRS Training & Education Conference
#AIRS2013
Tuesday, June 4, 2013 2:15pm
Presenter: Rachael Nygaard, NC 2-1-1 Ask them! Tell them! Get to know them! Let them get to know us! Rachael Nygaard
Director, NC 2-1-1 - Asheville Center
United Way of Asheville and Buncombe County ...and don't forget to tweet #AIRS2013
Full transcript