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Persuasive Techniques Quiz

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by

Audrey Brimberry

on 29 March 2018

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Transcript of Persuasive Techniques Quiz

Implicit Messages
Implicit Messages
What is the explicit message here?
Ways that advertisements and different types of media send implicit messages
Media
What is it? Why do we care?
Media- types of communication that reach large numbers of people.


Obvious or openly expressed ideas and opinions. You can point to it!
but...
This only the tip of the iceberg...
Explicit Messages/Details
Ideas and opinions that are not openly stated. You have to make inferences to uncover the message.
What are the implicit messages?
the direction/position of the camera when filming. Close-ups can increase the drama of a moment, high angle shots make a product look small, and low angle shots make things look larger.
Filming Techniques
Is this honest?
use of light and shadow to create a certain mood.

Dark vs. light?
popular songs or special compositions that make a product more appealing to a specific audience.

What would you think of commercials that used the following types of music?
-Beyonce
-Folk artists like Mumford and Sons
- Classical Music
-Love songs

A Jingle is a short, catchy song made for a specific product or company. They are easily remembered and repeated.

background sounds added during editing. Examples: crunching potato chips and bubbling soda in food comercials; screaming, heart-beating, knocking in a horror-movie trailer.

the invisible narrator of an advertisement. The All-State commercial, or the Geico gecko.
Pink-
beauty, femininity

Gold-
luxury, glamour, wealth

Silver-
sophistication

Black- Authority

White-
Cleanliness, purity, honesty

Brown-
earthiness, environmentally friendly
Blue-

safety, security, and sometimes sadness, depending on the hue

Red-
Action and hunger

Orange-
energy and affordability

Yellow-
Happiness/cheerfulness, youth

Turquoise
- Calm

Purple-
luxury, quality
Different colors have different meanings and can affect our emotions and beliefs in powerful ways.
And…
C
O
L
O
R
!
the way all of the visual elements are put together in an advertisement, movie, or other type of media.
arrangement/ selection of camera shots.
printed words and phrases. It can provide factual information or catchy phrases that make you more interested in a topic.
Camera angle-
Text/Copy-
Editing-
Layout-
Computer animation, manipulated images, and slow-motion used in movies and TV ads. Increases the excitement of the viewer.
an easy-to-remember phrase used in advertisements and trailers.
Lighting-
Slogan-
Special effects-
Music-
Sound Effects-
Voice-over-
What are the types of media you see and interact with every day?What are the types of media you see and interact with every day?
Brands, companies, and organizations use the media to sell products and influence the opinions of people like you and me.
Rhetorical Fallacy- a mistake in reasoning in an arugument.
Fallacies are used as a form of manipulation.

When you are trying to
PERSUADE

someone to do something, you try to do three things:

1. Make them trust you
2. Make them react emotionally
3. Make them believe that you make perfect sense.
Ethical Appeal-- making someone trust you.
Emotional Appeal--making someone act/agree with you based upon emotions
Logical Appeal--making someone think you make perfect sense
Root Word:
NYM/ONYM/ONOM
Do now:
Brainstorm as many words as you can that use the root,
nym, onym, or onom
Fallacies
appeal
to the three different ways our minds make sense of information.
1.
2.
3.
If these products could speak for themselves...
Hey there, handsome. How about a ride in your fancy car?
That's right. I live a fast-paced life...catch me if you can!
OMG. SUGAR! SUGAR, SUGAR! PARTIES! SUMMER!

I am just
SO
much fun!
I'm healthy, and I like the planet.
"It seems cool even though it looks expensive"
"It's cheaper"
"Paper has name and date and more paper"
Do now: match the product to people's explanation for their preference.
Appeals--ways that a person tries to get someone to agree with them or to buy something.
Scare tactics- using fear to get someone to do what you want.
Bandwagon- telling someone that because everyone else is doing something, they should do it, too.
Exaggeration--making something seem more than it is.
Testamonial-- A personal story that tries to prove that something is true.
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