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STX - Get More Like$

Social Media for Salons & Spas
by

Shannon Leehr

on 8 March 2015

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Transcript of STX - Get More Like$

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Check-in
Share
Recommended friends
Review
Post & Tag Pictures
What to Post?
About Me:
STEPS:
Ask Fans to...

e-Mail Blasts
Window Clings on Mirrors
Note receipts
Facebook Invite
Appointment Downtime
Referral Suggestion
: Get More Like$
This is a like! ->
A Social Media feature that allows users to show their support for the business and appreciation for specific comments, pictures,
wall posts, statuses, or fan pages.
How Often should I post?
STX Software 'Social Media Specialist'
Former e-Marketing Director at Black the Salon
2010 NAHA Beacon Winner (marketing & makeovers)
Former Webmaster @ JLife Haircare in London
2015 Trends
Get Fans!
Pictures
Flash Promotions
Rewards
Events
Tutorials
Social Media uses 'Likes' to measure popularity.
Go Mobile!
Facebook On-The-Go!
Pictures
Videos
Statuses

Clients on Facebook
Reccomend Page
Tag Photos
Check-In
Everyday
Who should post?
A trusted creative person (You, an employee or a thirfty client)
FAQ About Effective
Facebooking @ Businesses:
What can stop?
Postcards, Coupons, Paper Ads
Facebook Etiquette:
Post the least amount of words
Invite Friends & Family to follow
Respond back to posts
Inform your staff of post info
Have fun and be playful!
Post about Employee's leaving
Post personal information (TMI)
Tell people how open the books are
Don't invite people you don't know
Do's
Do Not's
Get it?
Create Page
Promote
(get likes)
Post
Share

53% of Millenials would rather lose their sense of smell vs. their mobile devices

Klout.com
How do I know if we're doing it "RIGHT"?
Goldilocks & the Three Statuses
Too Much!
Too Little
Just Right!
Let them know you're on there!
What is a 'Like'?
www.perchapp.com
Thank you for attending!
Stop by booth 5729 to learn more about STX Software
Social Media Channels
Educate
Videos
FACT: In August 2014 Facebook beat out YouTube for number of video uploads.

FACT: In 2015 2/3rds of organizations will increase spending on video creation.
Simple Media
FACT: A human on social media has an attention span of 8 seconds. A goldfish has an attention span of 9 seconds.
Brand Persona
Paying for Ads
Back in the day, you had to pay for a banner ad in the local paper.

Now it's paying for web ads.

Facebook Web Ads
Yelp
Google
Use social media as another way to keep that clients attention in their 4-8 weeks downtime from appointments.

Videos
Articles
How-Tos
New Trends & Tools

Community
Build a community by getting your clients to use the same hashtag and be playful.

Offer beauty advice via a status. Have clients ask questions on your status every Wednesday. Get creative with it and react live.

Feature a guest of the month and their change. It will inspire other guests. A spin on the before & after.
Personalization of your brand.

Do you have a real spit fire employee? Feature them!
Product
Placement
Price
Promotion
4P's of Marketing are OUT
Visit STX at Booth #1953
Free 30 Day Trial of STX Beacon
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