Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Fairy Dog Mother Pets

No description
by

Bradley Moore

on 11 June 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Fairy Dog Mother Pets

Come Walk Your Pets With Us...
Take in the scenery:
SWOTT analysis

BCG and Kano
The end of our journey and the bottom line
Opportunity
List of approximately 3,800 licensed pet owners in their service area
Networking with five vets, two groomers, and two pet stores within service area
Little competition with registered dog walkers within service area

Strength
Belong to the Local Business Association "University Park Business District"
Networking with animal groups and other Dog service providers
Reliable transportation
Threats
Economic downturn (recession)
More pet related businesses opening in the area (doggy day care)
Negative feedback from clients in area

Weaknesses
Potential scheduling conflicts
No Employees
Little experience level with web design, document work, and social media

Trends
Forbes Magazine ranked Portland OR #2 Most pet friendly City
BCG
CASH COW
STAR
DOG
TRIAL
Yard Clean up
Leash & Harness
Dog Walking
Pet Boarding
House sitting
Grooming
Merchandising
KANO
DELIGHTERS
ONE DIMENSIONALS
MUST HAVES
Paw Wipes
Doggy Bags
Unmarked Vehicle
Clean
Trustworthy
Friendly
MEET THE FAIRY DOG MOTHER
Know your pet:
Segmentation
Household Status
Gender
Female
Age
35 - 44 Year olds
Occupational Tier
White Collar
Income
$50k - $100k Annually
50% single
50% 2+ Members
Target Demographic
Behavioral
Moderately price sensitive
Very strong Brand Loyalty

Executive summary
Leash up!
Fairy Dog Mother Pets
Based in North Portland
Concierge pet service
Family owned and operated
Feather, Fur, or Fins we've got you covered
Don't forget the pet treats
Direct Mail
Campaign
Registered pet owner list
Reinvented brochure
New postcard
Virtual Meet and Greet
Personal introduction by Diane integrated in:
FDMP Website
Facebook
You Tube
Web Site Renovation
Social Media
Pet Sitters International
Facebook
Yelp
Next Door
Google
Branding and Deliverables
Planning our Walk
Average annual spending on dog care services
Most wanted new service
Dog Walking
Pet Sitting
The two most important services
Luxury amenities least important
Pet training
http://www.fairydogmotherpets.com
Let your pet run free in a safe space
Post Card Template
Projected Income Statement
Availability
Global Implications
Quality
Opportunity
Socioeconomics
Competitive Advantage
Pertinent P's
Physical Environment
People
Promotion
Price
Thank You For Your Time And Consideration
Current
Projected
Time Frame
Full transcript