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Qualitative Research

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Angeline Kuek

on 30 October 2014

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Transcript of Qualitative Research

"Principles underlying particular research approaches" (Dew, 2007, p433)
Theoretical framework
that informs the research process
How are methodological processes chosen?
Similar in all research but.....
Qualitative Analysis
The pros and cons of objectivity: should qualitative research be more objective?
Objective Subjective
"External to the mind; actually existing
Dealing with outward things or exhibiting facts uncoloured by feelings or opinions"

"Of the individual consciousness or perception; imaginary, partial or distorted
Not impartial or literal; personal"

(The Australian Pocket Oxford Dictionary. (3rd ed). 1994:p717,1058)
Qualitative research
should be more objective
Positivist – what we ‘see’ is exactly how it is (Lincoln & Guba, 2000)
Without objectivity, research is not legitimate (Liamputtong, 2013)
Applying quantitative criteria to qualitative research reduces its validity (Liamputtong, 2013)
Quantitative researchers have no personal investment
How is objectivity met in qualitative research?
– underlying assumptions
Qualitative research
should be more objective
Underlying assumptions
For and against
- Methodology
- Methods
- Analysis
- Reporting
Presented by:
Rebekah O'Shea
Angeline Kuek
Fareed Heidari
Del Barczak
So Young Lee
Reporting of results
How do we determine result credibility and objectivity?
Objective (impartial) versus subjective (of the consciousness)
Is quantitative research really objective?
For and against
- Methodology: reflexivity
- Methods: flexibility and confirmability
- Analysis: continuity and meaning
- Reporting: transparent and explicit


Methodological framework and justification:
Qualitative research
should be more objective
In qualitative research these processes
are made explicit
(Houghton, Casey, Shaw, & Murphy, 2013)
Rebekah O'Shea: 20%
Angeline Kuek: 20%
Fareed Heidari: 20%
Del Barczak: 20%
So Young Lee: 20%
(Bernard, 1995)
Dunnion, M. (2012). Is qualitative research still considered the poor relation? [Online image].
Retrieved March 20, 2014 from http://libguides.gwumc.edu/content.php?pid=168844&sid=1421729
Types of Qualitative Analysis
Mostly thematic concept analysis from interviews
Examples of analyses:
vs. Objectivity

Qualitative methods have both objective and subjective challenges:

Credibility and Authenticity
Transferability or Applicability
Discourse Analysis
Conversation Analysis
Grounded Theory
Computer Assisted Qualitative Data Analysis Software
Researchers should:
Be aware of and declare their relationship with the material
Ensure results are grounded in participant accounts
Make the epistemological position underpinning the research clear and conduct the research in accordance with this position
Report results in transparent fashion including justification for process used
Transparency of researcher's influence
Explicit assumptions
Interpretation and evidence
Procedures taken to achieve objectivity

How and why we conduct research is informed by the interests of the researcher, no matter what the discipline, or research methodology
Qualitative approaches to analysis focuses on meaning rather than variables.
(ToshbyGosh, 2010)
Detailed-design logic descriptions
Audit trail
Gives research dependability
Self-awareness of the researcher through the research process
Reflexive diary
Enhances transparency and research credibility
(Madill, Jordan, & Shirley, 2000)
Quantitative Vs Qualitative
(Liamputtong, 2013)
(Liamputtong, 2013)
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