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Fear Appeals bij alcoholhoudende dranken

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by

Annet van Belkom

on 21 December 2011

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Transcript of Fear Appeals bij alcoholhoudende dranken

Brainstorm
Research
(cc) photo by Metro Centric on Flickr
(cc) photo by Franco Folini on Flickr
(cc) photo by jimmyharris on Flickr
(cc) photo by Metro Centric on Flickr
Hoe werkt dit bij alcohol?
Fear appeal
Persuasion
twee artikelen
Timmers, R., & Wijst,
P. van der (2007)
Fear Appeal
Persuasion
Stainback en Rogers (1983)
Hebben fear appeals op verpakkingen
van alcoholhoudende dranken invloed
op de consumptie hiervan?
Wat zijn
fear appeals
precies?
In hoeverre gaan we dit onderzoek doorvoeren?
Waarom is het nodig dat alcohol gebruik verminderd wordt?
Uitgangspunten
Fear Appeals op alcoholverpakkingen
Onderzoeksmethode
In samenwerking met AH
Enquetes
Ondervragingen
op straat
verwachtingen?
Positief effect
afname alcoholgebruik
Vragen?
Full transcript