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Branding Yourself in Today's Market for CRGSA

How to Explain the Value of Your Conflict Resolution Skills to Your Future Employer

Jennifer Kostka

on 18 July 2012

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Transcript of Branding Yourself in Today's Market for CRGSA

Branding Yourself in Today's Job Market The Challenge Before You U.S. Job Market The Con Res Job Market What is Branding? Who is Your Audience? What is Messaging? What Tools Do I Have? Now What? National unemployment rate in March at 8.2%.
-US Department of Labor Hiring slowed to 120,000 newly created jobs in March.
-US Department of Labor The unemployment rate for recent college graduates is 6.2 percent. Employers plan to hire 10.2 percent more new graduates this year than last year.
-National Association of Colleges and Employers Most people who enter the mediation market drop out within two years.
-"Making Peace and Making Money" by Urska Veliknoja "Most people who are in salaried positions work for state or local governments, courts and private organizations, such as labor organizations, insurance carriers or private companies."
-"Making Peace and Making Money" by Urska Veliknoja "People do not know about mediation
or how it could be used to solve disputes."
-"Making Peace and Making Money" by Urska Veliknoja Your skills are useful everywhere, but you need to be creative when you look. An organization says in a job description that it wants
conflict resolution skills, but it doesn't know what that means.

“It’s not the consumer’s job to know what they want. A lot of times people don’t know what they want until you show it to them.” - Steve Jobs What are your skills and strengths? Name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
-American Marketing Association Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary.
-American Marketing Association Frontier Airlines and Midwest Airlines Personal brands Establish yourself as
an expert in the field. Explain what you do easily and quickly. What is their background? What is the organization's goal? What concerns do they have? What is important to them? What would make them happy? Simple Quick Portrays your benefit No jargon Resume Cover letter Networking events Elevator speech Social Networking Finalize your messaging
Research your audience
Integrate your messaging into your cover letter and resume
Create elevator speech Branding Yourself in Today's Market
Jennifer Kostka
Full transcript