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3rd Session Moic IYF

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waleed ziad

on 22 February 2015

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Transcript of 3rd Session Moic IYF

Idea Generation and Creativity
The main core of entrepreneurship is Innovation.
Can you tell the difference between invention and innovation.
Innovation and Marketing
Idea Generation:
Is the creative process of generating, developing and
communicating new ideas.

Ways Of Idea Generation:
1) Brain storming.
2) Think in reverse.
3) Expressing the problem.
4) Get someone else’s perspective.
5) Create a positive atmosphere for creativity.
6) Use anger as a driving force.
7) Have your own way of thinking.
8) Start your day from fajr.

1) Brain Storming:
Can it be done individually ?
Yes, Brain storming occurs through:
- Team.
- Mind mapping.
- SWOT analysis.
Strength, Weakness,
Opportunities and

2) Think in reverse:
Instead of thinking of solving aproblem think of a way to create a problem in your way you will find the ways of causing this problem so that it can be solved.

3)Expressing the problem:
Clay, music, word association games, paint, there are several ways you can express the challenge.
So different expressions can result in different thoughts and ideas.

4) Get someone else’s perspective:
Like strangers, children, Old people and even people of different nationality. As sometimes all you need is a fresh perspective.

5) Create a positive atmosphere:
Believe in yourself: Believe that you are creative,
believe that ideas will come to you; positive reinforcement helps you perform better.
Take rests.
Change your environment.
Shut out distractions.
Wake up after fajr.

6) Start your day from fajr:
Start your brain storming, based on a
personal experience all the blessing is in this time as our prophet said. The amount of energy at this time is enormous I swear it can be felt. Can you imagine the sun is shining at this time and your brain as well.

7) Have your own way of thinking:
Prophet Ibrahim.
In definition creativity is - both invention and innovation - the ability to createnew out of nothing or develop something thatalready exists into a new form.
Without creativity there wouldn’t be innovations
and without innovations the modern society
wouldn’t be as it is:
There wouldn’t be any development at all.
Innovation is the core of entrepreneurship.

Creativity depends on:
To generate new ideas through:
Combining: Like telephone, camera, radio and
recorder all are replaced by smart phones (iphone)
Re-application(changing) existing ideas in a new way.

Accepting CHANGE. The goal is to solve the problem not to implement a particular solution.
Flexibility is needed. And remember there’s never a SINGLE good solution there are always good solutions.
Al Sultan Mohammed El Fateh.

A non-stop process of development. Like TVs, chairs.
Every problem that has been solved can
be solved in a better way.

One of the best examples of Creativity is
Guerilla Marketing.

Game Time
- No critical Comments. -1 point.
- And idea is welcomed regardless of how bad it is, it can always be modified.
- 1 Presenter or a maximum of 2 presenters.
- Voting on the best solution. Prize.
- A leader of each team is the blue hat.
- The leader should write all Ideas shared the good and bad ones.
- Don’t forget to know the causes of a problem in order to solve it.

Team1: Brands addiction even if it is
beyond financial capabilities.
Team2: Atheism.
Team3: Social media addiction.
Team 4: Lack of ethics.

Need , Want , Demand.
Maslow's hierarchy of needs.
Target audience strategy.
1 - Customer Profile
2- Customer behaviour

Needs -Human needs are the basic requirements and include food clothing and shelter. Without these humans cannot survive.
Maslow's hierarchy of needs:
Customer Behavior:
Customer Profile:
Factors That Influence Consumers’
Buying Behavior:
Following the economic crisis that began in 2008, the sales of new automobiles dropped sharply virtually everywhere around the world—except the sales of Hyundai vehicles. Hyundai understood that people needed to feel secure and safe and ran an ad campaign that assured car buyers they could return their vehicles if they couldn’t make the payments on them without damaging their credit.
Wants are a step ahead of needs and are
largely dependent on the needs of humans themselves.

Demand – When there is a want and an ability
to get to this want.

Situational Factors
Social Situation
Cultural Differences
Psychological Factors

Psychological Factors:
Subliminal advertising
Instrumental conditioning


the place the product occupies in consumer's mind
Relative to competing products
Choosing a Positioning strategy
1) Identify Possible competitive advantage
2)Select the right competitive advantage
3) communicating and delivering the chosen position

Identify Possible competitive advantage

Select the right competitive advantage
Marketing professionals take physical factors such as a store’s design and layout into account when they are designing their facilities. Presumably, the longer you wander around a facility, the more you will spend.
1- Team Building.
2- Leadership.
3-Brain Storming.
4- Apply Presentation skills.
5- Viewing the problem from the 6 aspects is essential to be solved.

Provide a profile of the customer that you are targeting to launch the product/service. Describe the characteristics that define your target customer:

Demographics (gender, sex, age, race, education, occupation or profession, income, location, etc)
Psychographics or life style (attitudes, beliefs, opinions, interests, values, etc.)
Social status (infers certain behavior: middle class values education, family activities, etc.)
Full transcript