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The Funny Bone IMC Plan

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ashlee cooperman

on 29 April 2010

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Transcript of The Funny Bone IMC Plan

The Funny Bone IMC Program Media Flow Chart Budget Recommendation A Little About The Funny Bone

First and only full-time comedy club in Bloomington, Indiana
Located on the corner of 4th and Walnut
Grand opening- September 2008
Open 4 days a week
Hoosier Agency Philosophy

Our mission is to satisfy client's business objectives
to the best of our ability through creative and innovative
marketing strategies
Meet the needs of The Funny Bone to the best of our ability SWOT Analysis Target Market
Increase awareness of The Funny Bone by 30% among IU freshmen within the first 2 months of the 2010-2011 school year
Our Theme

"No Limits"
no limit on age, laughter, fun, entertainment, etc Marketing Strategies

Sales Promotions
Public Relations
Direct Marketing
Print Media Sales Promotions
T-shirts during welcome week
Whoopi Cushions
Premium Sales Promotion Print Media
The Odyssey
Update Trojan Horse menu Public Relations
One day designated for a public relations campaign
Grab attention of the target market and increases brand recognition
Friend and follow students through social media
Update both the Facebook and Twitter accounts daily
YouTube videos Direct Marketing
Diversify street marketing team
Further create awareness of The Funny Bone
Hand out flyers The End... Ashlee Cooperman
Brittany Weisman
Sammie Rosen
Patrick Becht
Nick Sult Hoosier Agency Or is it?
Full transcript