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IMM Apple

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Kacper Winiarczyk

on 31 May 2011

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Transcript of IMM Apple

Brand image definition Consumers integrate their expieriences of observing, using and consuming a product with everything they hear and read about it. The sum of impressions about a brand image is the brand image = + + "We did the design first." Cordell Ratzlaff, major architect of MacOS From packaging... ...to power adapters... design comes first. Design Thinking Colors
Packaging reinforce simple branding
Simplicity- elegance
Art work
In style- “cool" Symbol of status
Unique products that make you feel special
High tech materials
Worth the price Ad
Family friends
Company name
Publicity, press relaeses and leaks }
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