Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Do brands really need an interactive agency?

In some mature markets the Internet now accounts for a quarter of all advertising spend. As brands mature in the digital space and start to treat digital as an integral part of the marketing mix is it time agencies did the same?
by

Mark Blackburn

on 18 September 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Do brands really need an interactive agency?

Do brands really need an interactive agency?
Yes
No
Maybe
Mash Ups?
Plans, leads expert sources and co-ordinates all aspects of MarCom

Use technology seamlessly to provide genuine innovation

Focus on the idea rather than the vehicle. Just like in Mad Men
Specialised staff
One stop-shop
Do Brands Really Need an Interactive Agency?
Creative
Strategy
Account Management
Media Buying
Innovation


Customers should be at the centre of everything we do
marketers must lead agency change
what are the alternatives to an interactive agency?
"Technology only becomes socially interesting when it becomes technologically boring"
Customer as prosumer - creating and consuming
at the same time
Ideas
digital is not a channel
there is no digital for customers
There is just life
Do brands really need an interactive agency?
in-house?
full service?
specialist technology providers?
traditional content
publishers?
Interaction - Paid, Owned & Earned
Intelligence - integration, metrics, speed
28%
Possible
It's all our fault
Do brands really need interactive marketers (like me)?
Do brands really need interactive marketing conferences (like this)?
Digital is everything
References:
Sean Corcoran - blogs.forrester.com/sean_corcoran // @seancor
Clay Shirky - shirky.com // @cshirky
Ray Kursweil - kurzweilai.net // @raykursweil2035
Mark Blackburn - mark-blackburn.com // @markblackburn31
Clay Shirky
Sean Corcoran
Full transcript