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Women and the Media ESL lesson
Transcript of Women and the Media ESL lesson
Watch the video
What are your reactions to the sketch?
This sketch is set in 1950's Britain. Do you think sexism like this is a problem of the past, not the present? Why?
Do you think Korea is a sexist society? Why?
Have you ever experienced sexism? When? What happened?
Despite the great advances society has made, unfortunately sexism and gender inequality still exist in many societies even today.
“The emotional, sexual, and psychological stereotyping of females begins when the doctor says: "It's a girl.”
- Shirley Chisholm
“The world has never yet seen a truly great and virtuous nation because in the degradation of woman the very fountains of life are poisoned at their source.”
- Lucretia Mott
“The "feminine" woman is forever static and childlike. She is like the ballerina in an old-fashioned music box, her unchanging features tiny and girlish, her voice tinkly, her body stuck on a pin, rotating in a spiral that will never grow.”
Men and Women: A Perfect Balance?
This is a comparison of promotional pictures used by American Apparel to sell their unisex shirt line.
2000s to Present Day
1970s and 80s
1950s and 60s
1940's and 50's Perceptions
Watch the 3 videos and think about these questions. (make notes)
How are women portrayed in each advert? What are the similarities or differences?
How are men portrayed?
Do you like the adverts? Do you find them amusing? Why/why not?
Gender Inequality in Language
Look at these words in their masculine form and their feminine form. Does the feminine form have the same meaning?
Man in the street Woman in the street
Breaking the Glass Ceiling
Once upon a stereotype...
What is your favorite fairy tale (or your children's favorite)? Talk about it with your group. Why do you like it?
Think about the fairy tales that you talked about with your group. How are men and women portrayed? Do they have the same roles? Are there any similarities between the stories? (Brainstorm)
Do you think fairy tales are good stories for children? Why or why not?
Images of Women in Fairy Tales
Unbelievably beautiful (100 times more beautiful than her (ugly) stepsisters.
Stepmother: Ambitious, wicked and evil.
Cinderella: Unintelligent, subservient, hardworking and powerless (aided by godmother [no agency])
Similar themes in Snow White, Sleeping Beauty, and Beauty and the Beast
Do you think the stories from fairy tales still apply to life today or are they outdated? Why?
Now it's your turn...
-You are going to take on the role of the advertisers and marketers for one of the products (anti-perspirant, hair gel or a muscle car).
- How would your advertisement look? What would the story be?
- Thinking about the examples we have watched, try to make your own advertisement that is less sexist BUT STILL FUN.
- Try to be creative without following the same path as the real advertisers.