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Ralph Lauren

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by

Rachel Grace Jones

on 4 May 2014

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Transcript of Ralph Lauren

Ralph Lauren
Who is Ralph?
His Beginnings
Attended Baruch College -- 2 years studying business
Joined the Army for a short period
1st Job sales associate @ Brooks Brothers
Born: October 14, 1939 as Ralph Lifshitz
Raised in Bronx, New York City
Youngest of 4 children
a part of a Jewish immigrant working-class family

Baby Ralph
What's next?
1967 Sold neckties under the "Polo" brand
1970 Received the Coty Award
Designed a women's line featuring tailored suits
1972 short sleeve cotton shirt released in 24 colors
RL Characteristics Now-a-days
classic
prep
polished
elegant
bold (sometimes)
{past 2 years}
Fall
2012
Spring 2012
Ads, Ads, Ads...
Ads, Ads, Ads...
Spring 2012
Fall 2014
Spring 2014
Ads, Ads, Ads...
Ads, Ads, Ads...
Spring 2013
"I am forever inspired by
far away exotic places.
I may never have been there,
but in my imagination it is real."
--Ralph Lauren
Spring 2014
Fall 2014
Target
Ages
18-35
*young adults*
Dept. Stores
Outlets
Ralph
Lauren
Polo Ralph
Lauren
Polo Ralph
Lauren
Better Check the Tag
$$$
Dresses:
Women's Pants:
Bags:
$300 - $3,800
$300 - $2,400
$240 - $18,500
"It's the kind of clothes that mothers and daughters can wear, in terms of concept...It's not about age. It's about taste, and it's about lifestyle. I believe women of all ages can wear anything."
--Ralph Lauren
The Gown
front
back
<--------------->
The Process
*Cinderella's
Party Dress*
F
R
O
N
T
B
A
C
K
Ralph's Crew
Design Directors
Jalysa
Krista
Research Editors
Claire
Rebekah
Artistic-Director
Photographer
Elizabeth
Margaret
Group Leader
Rachel
Ralph goes
Green
"A sustainability mindset is essential for companies aspiring to be best-in-class..." --Russ LoCurto
"Since 2007, GreenOrder has served as a sustainability advisor to Polo Ralph Lauren..."
Men's Jeans:
$100-$245
Spring
2013
Fall
2013
Flagships
What's your opinion?
We were
inspired by....
"I really like the dress. The slit is really sexy but classy. I would totally wear the dress!!! Good job girls!"
-- Jennifer Ramirez
"I like the look of the dress. It has an avant garde feel to it, however I would like it in a different color. I’ll take the top though its really cute!!"
-- Anna Z.
"I love the transformation of the dress and would totally give it to my girlfriend to wear, she looks awesome in white."
-- Chad
*Thanks for Listening*
Full transcript