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Integrated Ticketing Systems

Boudewijn Bokdam b.bokdam@iamsterdam.com
by

Research Amsterdam Marketing

on 20 November 2013

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Transcript of Integrated Ticketing Systems

Meetings: +1%
Non-corporate meetings: -11%
Corporate meetings: +34%
User-generated
websites with
scores
The City Card

User-generated
websites with
scores
Boudewijn BOKDAM

the best visitor tool
How visitors contribute to the quality of life
MUSEUM
9,7 million
€ 6,4 billion
No.9
No.4
No.3
No.7
5 million
50 million
3.2 million
No.12
What are the numbers?
visitor days
European
Business city
Visitors
iamsterdam.com
Quality of living
worldwide cities
European
congress city
Hotel overnights
European
city marketing
brands
Visitors
events
European tourist city
Turnover by visitors
Thank you for your kind attention.....
b.bokdam@iamsterdam.com
I amsterdam City Card reviews

“This is by far the best way to see Amsterdam. The tram service was easy to use and understand. I just wish I had more time to see more museums! Best buy of our trip.”

“Very convenient to get this card. Recommendable for first time tourists, no need to worry about anything.”

“Great card. Saved us money and encouraged us to visit museums we wouldn't have thought about.”

“This pass was worth the price. I used it extensively in the 48 hours and felt that my money was well spent!”

How do visitors travel?
64 % via air
19 % per train

62 % use public transport in/around destination


Amsterdam Metropolitan Area

Full transcript