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Engaging with Social Media

Presentation for the JISC Communications Workshop to be delivered via video on 5th October 2012

Nicola Osborne

on 3 October 2012

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Transcript of Engaging with Social Media

Engaging with Social Media Nicola Osborne,
EDINA Social Media Officer Presences in social media spaces lets you get your project branding and news to the broadest audience.
Facebook, Twitter, Blogs are all mainstream, YouTube is one of the world's most popular search engines.
Search engines rank social media sites highly.
But social media is only part of the picture... Further Reading & Support JISC Social Media Page: http://www.jisc.ac.uk/socialmedia.aspx
JISC Legal Web 2.0 Content: http://www.jisclegal.ac.uk/ManageContent/ViewDetail/articleType/CategoryView/categoryId/58/Web-20.aspx
JISC NetSkills: http://www.netskills.ac.uk/content/index.html
EDINA Social Media Page: http://edina.ac.uk/news/news_socialmedia.html
EDINA Social Media Guidelines: http://edina.ac.uk/about/social_media/social_media_guidelines.html
LSE Impact Blog: http://blogs.lse.ac.uk/impactofsocialsciences/
ACAS Guide to Social Networking in the Workplace: http://www.acas.org.uk/index.aspx?articleid=3375
Flickr Commons: http://www.flickr.com/commons Why Use Social Media? Questions? Create quirky or playful content related to or helps you discuss and engage others in your work.
Reflect on project success to date, how your work fits into the bigger picture.
Share key updates, milestones and achievements.
Preview, announce, and amplify your events and attendance at others events.
Build relationships with stakeholders.
Be personal but appropriate - bring your own perspective and voice into your posts. Bring Your Content to Life! Commercially sensitive information - private meeting minutes, staffing matters, etc.
Personal data, images of people without their permission - respect privacy.
Be professional - content or images should not damage project credibility (e.g. no Downfall videos!)
Offensive or Spam content - be careful with passwords and make sure you ALWAYS moderate and monitor comments!
Anything you would not want a funder, project partner, stakeholder, etc. to see. Be Professional Credit Where It's Due... http://tradingconsequences.blogs.edina.ac.uk/2012/08/14/gin-and-tonic-a-short-history-of-a-stiff-drink-from-activehistory-ca/ Quirky, relevant, engaging (and academic) content Credit authors, images, quotes, ideas.
Acknowledge and respond to genuine comments and feedback.
Link to useful sites, bloggers, projects
Make your own materials - project images, event reports, etc. - available to others under Creative Commons if appropriate.
Encourage others to discuss their interest in your project! http://katedaviesdesigns.com/2008/02/22/same-as-it-never-was/#comment-300 A blog post including critical comments on "mis-quilting" history lead to a rich discussion on this textiles blog... Amplify, Engage, Empower One recommended follow... ...led to us having a key supporter and advocate

+ feedback and advice
+ over a dozen articles in print publications
+ numerous blog posts
+ Follow Fridays
+ flyers handed out in Australia & Canada
+ connections to other genealogy bloggers. More at: http://addressinghistory.blogs.edina.ac.uk/press/ Be Proactive! Maintaining that connection - and others in the project network continues to be important... http://edina.ac.uk/about/social_media/social_media_guidelines.html Which local policies, guidelines, advice apply to you and your project? http://edina.ac.uk/news/news_socialmedia.html Select tools your audience is comfortable with Let people get to know the people behind the project And why your project matters... Be Part of Something Bigger... Less is more... Email, phone, and tangible communications - letters, posters, print - are all still important Be creative: communicate your work in new ways ... especially if you plan well http://jiscg3.blogspot.co.uk/
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