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Copy of Pantene vs Sunsilk

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augus sihaloho

on 22 September 2013

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Transcript of Copy of Pantene vs Sunsilk

Results
Research
Our Project
Notes
Place your own picture
behind this frame!
Double click to crop it if necessary
San Francisco
Budapest
Important
Details
(cc) photo by Metro Centric on Flickr
(cc) photo by Franco Folini on Flickr
(cc) photo by jimmyharris on Flickr
Stockholm
(cc) photo by Metro Centric on Flickr
Assets
map
details
doodles
notes
outlook
photo frame
1. Unilever - Sunsilk
2. P&G - Pantene
3. Competition
Outline
3.1 Sunsilk
3.2 Pantene
gfhd
1. Unilever - Sunsilk


Started in 1995.
Develop an extensive local network.
Commit to forming strong partnership with local businesses
Invest more than USD 280 millions in two companies: Home and Personal Care brands ; Oral Care products and Foods and Tea-based Beverages.
Become number 1 household brands in Vietnam: Omo, Sunlight, Dove, Sunsilk, Clear, Lux, …



One of the hair care products in the world
One of 10 brands of hair care in the United States
A new global message: "Life is not waiting”  the message to encourage girls aged 20-30, make them feel more
self-confidence, seize opportunities, dare to dream to live to enjoy life and reach success.
The icon for the program in the Vietnam market is
Unilever


Multinational corporation
Establish in the 1890s.
Nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products.


Unilever Vietnam


Brand of beauty for 20-something girls.
Born in 1954 in UK
In 1959 sale on 18 countries
Nowadays find on over 50 countries.


Sunsilk
3. Competition
3.1 Pantene
3.2 Sunsilk
Baby, feminine, and family care
Fabric and home care
Beauty care
Health care
Food and beverage
Pantene is a brand of hair care products owned by Procter & Gamble
Purchased by P&G in 1985
The world's best-selling haircare brand
Portfolio of billion dollar brands

Procter & Gamble corporation was founded by William Procter and James Gamble in 1837.
Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio.
Manufactures a wide rage of consumer goods.


Charmin , Tide, Downy, Pampers, Ariel, Head & shoulder, Gillette, Rejoce, Olay and Pantene….


2. P&G - Pantene
P&G
Pantene
Strategy
Madona
Marilyn Monroe
Ho Ngoc Ha
The survey found that, beyond all other factors, hair has the greatest impact to the need for self-expression and confidence of women aged 20-30.
Hair influent to their life
Affecting the eyes of every girl on themselves
How they feel about things around
The dissatisfaction of hair make you hesitate young, less confident

weakness
Opportunity
Investment finds is abundant up to 4.32 million USB and appropriated more than 14 percent of the market share
AIDA advertising model is large and effective( attention, interest, desire, action)
The most important thing at sunsilk is to keep high quality and a reasonable price
Packages are nice, unique to help consumers to identify sunsilk’s products easily

A poor relationship exists between management and the workforce in the factory
Sunsilk has the abilities to respond demands of customers such as:
•Sunsilk is to make your head of hair black, soft, smooth, fragrant and attractive
•At that time, sunsilk’s repulation is spreaded everywhere and popular sunsilk’s products.

Competitors’ shampoo are various and abundant if sunsilk don’t improve continuously. It will be defeated by more capable competitors.
SWOT
threat
strength
4Ps
Place
Product
Promotion
Price
Nation
Sunsilk (Shampoo, conditioner)
•Advertising on television, newspaper….
•Gift coupons, giving out free samples, sponsored for contest, sweepstakes program

The most important thing at sunsilk is to keep high quality and a reasonable price
Sunsilk Cocreation Conditioner
Sunsilk Cocreation Francesca Fusco
Sunsilk packshot cocreation Francesca Fusco
Sunsilk packshot cocreation Thomas Taw
Sunsilk packshot cocreation with Jamal Hamadi
Sunsilk packshot cocreation with Thomas Taw
Sunsilk packshot cocreation with Yoko Yamasita
Product Types
Product collections
SWOT
strength
weakness
opportunity
threat
Shampoo market leader in premium
Selling point is the hair nourishes vitamin
Focused on worthiness the resulting from the use of the product rather than price
Focused on telling about the long straight hair and shiny black
Anti Dandruff formula
Pantene total care
the most expensive compared to competitor
Growth in the hair care market increase to 5-6%
Consumers remember about pointe of sale of Pantene Pro-Vitamin B5 well
Consumers can memorize the Pantene's presenter is the Noon Woranuch
High shampoo market competitive
Consumers are not loyalty influence of switching brand easily
Consumer changes the hair color and hair style all the time.

4Ps
Place
Product
Promotion
Price
Hair fall control, total care...
price is suitable with quality of product
Nation
Advertising on TV, newpaper...
Create many events...
Thank for your listening
Full transcript