Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Storytelling the Right Way
Transcript of Storytelling the Right Way
What brings in your fundraising dollars
The people you're talking to
Determined by medium, list selection, & statistical modeling
Copy (including stories)
The specific action you're asking donors to take
Call to action
Dollars = action/items
Right size for donor
Donation does a lot
A specific action
Not an abstraction
Lots of "you"
Leads to a CTA
"Why I'm writing"
I'm well off. Honestly, my wealth makes me uncomfortable sometimes. That's why I give.
I survived cancer. I want to celebrate and to pay it forward. That's why I give.
My sister thinks she's so much better than me. Ha! I'm doing more than she is. That's why I give.
My heart overflows with love for the Virgin Mary. I know she cares. That's why I give.
We need to share our story...
The Boss's wife loves it!
The Phrase of Doom
What the donor does
Donors give because of
who they are
, not because of who you are.
They give because
are awesome, not because you are.
(But please continue to be awesome.)
Organization as Hero
Donor as Hero
The 5 magic bricks for building donor stories
Say "you" a lot
Put the donor
in the story
Keep your heart
on your sleeve
Write like Aunt Ruth
(I mean a frickin' lot)
"Support our cause"
Millions of Brazilians!
It was a dark and stormy night...
I help you tell!