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Charity Events and Organisations Used to Raise Awareness and Profit

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Phil Gannon

on 6 November 2012

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Transcript of Charity Events and Organisations Used to Raise Awareness and Profit

Goal No. 2 Update Mission Statement and Educate the Community Why? WaterAid transforms lives by improving access to safe water, hygiene and sanitation in the world's poorest communities. We work with partners and influence decision-makers to maximise our impact. Example Mission Statement... To broadcast the charities purpose and goals. To help attract volunteers, community members and potential investors How? Media Coverage
Community Outreach Programmes
Case Studies
Endorsements Goal No. 1 To Raise Money - How? Charity Charity:- A system of giving money, food or help free to those who are in need because they are ill, poor or have no home, or any organization which has the purpose of providing money or helping in this way. (Cambridge Advanced Learner's Dictionary & Thesaurus) Conclusions
Charity organisations have many goals and objectives to consider in order to succeed

Raising awareness and having a strong mission statement is crucial to charity organisations

Expanding the network can help charities develop further and fight for more donation in a competitive charity sector

Charity and their organisations can be viewed with both positive and negative opinions Goal No. 3 Expand the Organisations Network Benefits Used to Raise Awareness and Profit Charity Events and Organisations Wendroff (2004, p.2) considers there to be a number of goals for non-profit/charity event organisations to incorporate Event:- Anything which happens; result; any incidence or occurrence esp. a memorable one; a contingency or possibility of occurrence: An item in a programme or an organised activity at a particular event. (Chambers English Dictionary, 1998) Goals Fundraising (Charity Commission, 2012) Individual Sponsorship Ticketed Events Borrow Government Grants Charity Loans Charitable Donations Trading Merchandise Charity Shops Permanent Endowment Land Property Assets Cash Investments Why? Organisation may wish to offer their services to other causes
Attract a wider audience of donors and investors
Too many charities for too few funds (Charity Commission) (Comic Relief, 2011) Generate networking opportunities Give something back Raise awareness to a larger audience Fight a good cause Impacts Multiple charities for the same cause Asking for money during economic crisis Fake charities and false promises Government funded Jobs are not permanent The Definition of... + Events = Create involvement To understand charity events and organisations the benefits,
impacts and talking points must be considered. Effects Celebrity Endorsements for Charity; Real or just for Publicity? Things to consider... Should Charities receive government funding? Could it be better spent? Is it fair that charities are seeking support and money from the public during the economic depression? Is it clear what Comic Relief is all about? What do they do with the money received?
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