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Qantas

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by

avi eisenberger

on 10 December 2010

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Transcript of Qantas

Qantas The Airline Industry Lucrative
High profit margins
Reputation
Jaclyn Gurwitz
Ronak Patel
Harish Malladi
Avi Eisenberger
Jenna Levine No substitute for air travel
always in demand Challenges:
Requires large amount of capital investment
Very high fixed costs + various other costs
Always spending money

Other Concerns
High fuel costs
Rising labor costs
Higher aviation charges Fierce Competition difficult to pick out clear competitors
emergence of many low-cost competitors Jet Star Virgin Blue China Airlines operates in same segment as Qantas
aims to be "worlds best" low-fare airline
Air Asia Aims to be "worlds best premiere airline" Industry Outlook Outlook for worldwide air travel seems positive
As global economy begins to recover, more people will be returning to air travel
Leisure travel projected to increase (Qantas’s main area of business is a prime leisure travel location)
Due to popularity of conducting business in China and other areas in East Asia, air travel in this region bound to see positive growth SWOT In the news: Multiple safety related issues and concerns
Most recently an issue with super jumbo jet, the airbus A380.
going after rolls-royce, who makes the engines on the planes Future Outlook Growth 80.4% of the volume was passengers transported within the country
15.5% of the Asia-Pacicifc airlines industry value is generated by Australia
Was growing at a declining rate, expected to accelerate
Profitability Increasing threat of bankruptcy
High fixed costs
Empty seats
-“storage costs”
Airfreight
Cost reduction Competition Strong threat of bankruptcy
New entrants deterred by large startup costs
Customer loyalty is low
-Loyalty clubs
Videoconferencing
Airfreight
Alliances
Supplier Power
Key Success Factors Codesharing
In-house maintenance
Tour packages
Multiple lines/target markets
Catering
Innovative check-in
Ability to Meet Demands for success Two different lines
Dominate domestic market
Only profitable Australian airline
Vertical integration
Questions •Moving forward, how do you think Qantas will be able to differentiate themselves from the crowded Asia market?
•What is the Qantas culture like? And how do you think (if at all) that it will differentiate Qantas from its many competitors in the future?
•What, if any, regulation over the airline industry does the Australian government take?
•Does Qantas plan to roll out any new technologies to increase the efficiency of their operations?
•Has Qantas learned any lessons from other established global or domestic carriers? If so, which ones and what effects has it had on Qantas’ strategy?• Does Qantas have any initiatives in place to lessen their impact on the environment? How important is being environmentally and socially conscious in the Australian market?
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