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AGC: Big Data & Great Expectations
Transcript of AGC: Big Data & Great Expectations
big data is the cure for
to process large data sets
technologies magically reveal
= more accurate
to data means anyone can leverage Big Data
we are only limited by
because it's data
there is a
eCommerce Fraud Analysis & Filtering
Executive travelers, who are your best customers, exhibit a nearly identical profile to the most fraudulent travelers
Big Data War Story #1
ISAT/School Testing Results
Just because you possess statistics does not mean you understand them.
Big Data War Story #2
the ROOT cause of a SLOW network
It takes IMMENSE SKILL to set up
a VALID STATISTICAL ANALYSIS
Big Data War Story #3
is subject to interpretation
if you provide
you can provide
focus on human
for greater business
Key BIG DATA Tactics
PSC Group, LLC
seem a little unrealistic
Answers are there...
they just need to be
from this vast pool of data!
Data Set Understanding
Algorithmic Programming Skill
Deep Statistical Expertise
Advanced Software &
Computing Power do
changing our lives
something we have to
be knowledgeable about
We are NOT a representative sample of our company
We generally have more STEM training
We generally have more daily analytical experiences
How many people have taken a stats class?
How many people use the scientific method?
How many people wish their staff would?
Who has recently performed a Chi-squared test?
Who has recently performed at t-test?
Who has done a correlation analysis?
Who has done a regression analysis?
Big Data success requires a tremendous amount of
time, skill, knowledge & interpretation!
Answers are NOT data & data is NOT information
Let's Establish a
If we could just get
directly to our users
1) be happy
2) get off our backs
3) make better decisions
1) Think like the business,
not a geek
2) IT exists to help people
comes from the
of information NOT the
Real vs. Perceived Value
If we just
Do we care if the message is
Do we care if the message is
Do we care if the proper
Do we know how people
Are we JUST providing information or are we helping the business to
achieve a result
Let's Provide REAL VALUE
What Could Possibly
Get in the Way?
But dude... I can multitask!
An individual has been described by a neighbor as follows: “Steve is very shy and withdrawn, invariably helpful but with very little interest in people or in the world of reality. A meek and tidy soul, he has a need for order and structure, and a passion for detail.” Is Steve more likely to be a
So what can I do to leverage Big Data effectively?
It's all about TIME