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The Future Workplace is Social v.2

Identifying the effects of technology on the culture of business ©2016

Matteo Wyllyamz

on 26 September 2016

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Transcript of The Future Workplace is Social v.2

Matteo Wyllyamz
The future workplace is social. Are you ready?
"Enthusiastic" about new media:


mouselink.me (Tumblr)
I began teaching in 1993 as a software instructor in with an emphasis on multimedia, graphic design, internet development, and social media.

I taught Apple Macintosh classes exclusively for five years, and have been active on the Internet for two decades.

I have created courses for Jefferson County Adult Ed, CCU near Denver, Productivity Point, Colorado Free University, Tompkins Cortland Community College, and the US Department of Defense. I have most recently presented at the Rod Serling Conference, the 140 Characters Conference ("State of Now"), and at Tweetsock, Canada's "social media rock conference."

I blogged for seven years between 1999 and 2005. My current reach on Twitter is approximately 1,500,000 daily impressions from 500,000 accounts.

TODAY: I write and speak about the ways in which technology impacts our society and us as individuals. I facilitates hands-on workshops, seminars, and lectures, but I also enjoy working with people one-on-one. Lately I've been doing more appearances on radio and at conferences.

I like to describe myself as a "beatnik super-human, disguised as geek, loitering at the intersection of Art and Science." Booya.
One of the reactions I get when I try to talk to people about futurism, and how much the world is going to change in the next 25 years.
Or sometimes it looks like this.
Just change 'car rides' to 'the future.'
Perceptual blindness and "normalcy bias"

What are the benefits of resisting technological change?
How can we prepare the human mind for what's coming, if it's unable to conceive of what it's never before encountered?
"Do you hear that, Mr. Anderson?
That is the sound of inevitability."

Agent Smith - The Matrix, 1999
Did resistance work for the music recording industry?
Did resistance work for the newspaper industry?
Will resistance work for the movie industry? ...

What about education, government ... your business?
Exponentially curving, accelerating trends
Facebook was founded in 2004.
(Popularized circa 2008.)
Twitter was founded in 2006.
(Popularized circa 2009.)
Instagram, fall of 2010
Pinterest, 2011 ...

What will be next?
And how fast will it take hold?
More will happen in the next 100 years than the previous 10,000.

More will happen in the next 25 years than the previous 250.
fu·tur·ism (n) fyooCHrizm

1. Concern with events and trends of the future or which anticipate the future.

2. An artistic movement begun in Italy in 1909 that violently rejected traditional forms so as to celebrate and incorporate into art the energy and dynamism of modern technology.
Think of _The Matrix_ as a metaphor of what could happen if humans continue living and working in their denial of the power of disruptive change.

That oncoming train is our technological inevitability.
My personal/professional track record as a 'futurist':

Wrote about the iPad in 1995 -- 15 years before its release by Apple.

Spoke on the “multi-touch” interface in 2009 -- three years before Microsoft Surface computers were announced.
Futurism is about extrapolation, anticipation, and being prepared.
To learn more about futurism, begin with a search for Ray Kurzweil.

Facing inevitability and anticipating change

Guiding technology intentionally

Asking, “What’s are the benefits/drawbacks?”

Being wary of unintended consequences
By 2025, Gen Y will represent 75% of the workforce.

This represents a generational shift in workplace demographics.

Would you rather ...
leverage their strengths
or resist this change?

I hear that train a comin!
It's rollin round the bend.
We're creating a world in which social information is embedded all around us.
This presentation can be found at:
mouselink.me >> "speaking"
or at mslnk.bz/future-workplace
This approach leverages game design principles and techniques in a business environment to affect behavior.

The goal is turning disengaged individuals into active and productive participants, using fun and social competition, instead of binary rewards and punishment.
The roots of Gamification can be found in the 40yo $70B video game industry, a sector that knows something about hooking and keeping an individual’s interest and getting him or her to do things he or she may be reluctant to do.
Identifying the effects of technology on culture
"The only way for a company to compete in this massive metamorphosis of information disbursement is to open up its social media doors. Allowing your employees to be "brand ambassadors" on social media dramatically increases a brand's reach. Having an employee leave with their built-up following is a risk that businesses are going to have to take."

-- Anthony Pernicka
Social Media Manager, AVEDA Institutes
Tony Hsieh, CEO of Zappos, has a massive social following in his own right (@Zappos has more than 2.75 million followers), but also encourages his entire staff to use social media at work. In an interview with CNN he said,

“At Zappos we are all about blurring lines. Our goal is to hire employees whose personal values match our 10 core values, so every employee is automatically living the brand, at home, in the office and in social media. Rather than focus on work-life separation, we focus on work-life integration.”
- Business and Professional Women's Foundation
The National Labor Relations Board says workers have a right to discuss work conditions freely and without fear of retribution, whether the discussion takes place at the office or on Facebook.

In addition to ordering the reinstatement of various workers fired for their posts on social networks, the agency has pushed companies nationwide, including giants like General Motors, Target and Costco, to rewrite their social media rules.

“Many view social media as the new water cooler,” said Mark G. Pearce, the board’s chairman, noting that federal law has long protected the right of employees to discuss work-related matters. “All we’re doing is applying traditional rules to a new technology.”
75% of leaders in human resources and talent management believe their companies are behind the curve regarding both internal and external social media strategy.
In the future, we will continue to see a more social and transparent workplace.
Loyalty vs. Agility
Personal branding
Freedom of net-speech
This presentation can be found at:
mouselink.me >> "speaking"
or at mslnk.bz/future-workplace
Thank you!
Matteo Wyllyamz
- statistics via salary.com
scroll wheel = zoom in or out. also: click to zoom. drag to pan. arrows keys = zoom. or use frame controls.
Teaching computers for 20 years
Underestimating the severity of an impending disaster

People with normalcy bias have trouble reacting appropriately to something they've never before experienced.
(critical mass)
Did your normalcy bias just kick in?
Identifying, anticipating, and evaluating
socio-technology trends is a big part of what I do.
Moore's Law
"the singularity"
Tablet market growing 10x faster than smart phones
analysis is not a crystal ball.
and "influence"
Klout, LinkedIn, foursquare, Instagram, Vimeo, Viddy, Google+, Reddit
(services I've recently stopped using)
- statistics via salary.com
1. It helps you hire better people.
2. Social media breaks down old hierarchies in the workplace.
3. It empowers employees to become brand evangelists.
Johnny is singing to us about inevitability.
In the future, everyone will be famous
(and nothing will be private).
Look for a continuance of the quantification of employees, executives, entrepreneurs, and companies, IE: brands.
Leaderboards, badges, contests ...
This is your brain.

This is your brain on social media.

This is what the brain of your social media 'expert' looks like.
The conversations surrounding your brand will go on with or without you.
How you comport yourself, especially in the face of criticism or conflict, will illuminate your image before the world.
Technological inevitability ...
Perceptual blindness
'Normalcy bias'
Accelerating trends
Just SAY NO to
& accountability
Full transcript