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Emotional vs. Cognitive Appeals

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Mackenzie Pollock

on 27 September 2012

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Transcript of Emotional vs. Cognitive Appeals

Victor Zarate and Mackenzie Pollock Emotional vs. Cognitive
Appeals reinforce logical arguments
use imagery and wording to connect audience with writer
appeals to beauty, humor, regret or pity * caution: do not guilt your audience! Emotional Appeals Specific colors
Powerful imagery Examples of Emotion Appeals Clear and strong claims
Claims with logical and clear reasons behind them
Valid, truthful arguments
Acknowledgment of opposition Cognitive Appeals Emotional Appeal Facts
Interviews *PROOF Examples of Cognitive Appeals Cognitive Appeal Overview Emotional Appeal Cognitive Appeal http://justonemorepet.files.wordpress.com/2009/07/helpusendthecruelty.jpg




http://pegasus.cc.ucf.edu/~uwc/Writing%20Resources/Handouts/appeals.htm Works Cited Questions?
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