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J'Adore Boutique

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by

lovely valbrun

on 15 April 2015

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Transcript of J'Adore Boutique

To increase awareness of Adore Me as a brand by the fourth quarter of 2015 as compared to the second quarter of 2015 by 5%.
To increase website traffic and sign-ups for the summer months by 5% by the first quarter of 2016.
To increase sales for the month of May



To penetrate the market is the over arching advertising goal
If you're wearing lingerie that makes you feel fabulous, you're halfway there to turning heads
Objective and Strategies
Advertising Objective(s)
Creative Strategy
To increase the number of purchases for the month of May by 5% by the beginning of the following month.
The ad will feature a group of friends who are getting ready for a girls night out. These women are having a great time dancing around and getting dolled up, wearing their Adore Me lingerie in assorted berry and pinks. Keep the room lighted warmly and the set (bed and curtains) clothed in satin and silk. And at the end they are leaving through the door ready for a night of fun.
$1.25
Monday, April 20, 2015
Vol XCIII, No. 311
The New Face of Lingerie
Product and Target Market
This is an online store, so all advertising will be on social media; with features in magazines
Media Plan
Product:
lingerie that caters to all women
sizes from A-G
the pieces will come as a set
i.e. bra and panties
Target Market:
gender: women 18-35
ethnicity: all
INCOME: :10,000-35,000; 35,000-50,000; 50,000-Up
SOCIAL CLASS: Lower; Lower Middle; Middle Middle; Upper Middle; Upper
Problems/Opportunities: market penetration, have to fight already well known brands
set apart because it is all inclusive, proper fittings, sizes in a wide range, affordable
Product Life Cycle
between the introduction and growth stage
Will include a 30 second rolling ad on Youtube
partner or show the ad before videos of the top beauty and fashion vloggers
Include photos from the campaigns on the Twitter, Facebook, and Instagram
There will be a print photo campaign to be featured in leading women's magazines
Adore Me
Campaign Evaluation Plan
Pre-testing
phone surveys
focus groups
Post-testing will take part after the culmination of the ad campaign, with the same methods used during pretesting.
phone survey
focus group
Full transcript