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Dental Erosion Awareness Campaign

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Qianhui Tao

on 19 May 2013

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Transcript of Dental Erosion Awareness Campaign

Dental Erosion Awareness Campaign What is Dental Erosion? Dental Erosion Awareness Campaign What Causes Dental Erosion? Target Demographic FACEBOOK Dental erosion is the irreversible loss of tooth structure that affects both enamel and dentine.

The results of dental erosion is unsightly where the function of teeth are greatly affected and can cause substantial pain.

This type of damage is very costly to repair as it involves extensive dental work. Internal acid that can cause dental erosion includes stomach acid with a pH of 1:
Gastric reflux

Saliva is important as it dilutes and neutralises incoming acids, and contains compounds that help to repair and protect the tooth structure.
HOWEVER, THIS IS NOT ENOUGH TO STOP DENTAL EROSION The effects of acid on the teeth is greatly enhanced by a dry mouth. As people are prone to drinking acidic drinks when dehydrated, this can only further cause substantial problems and accelerating dental erosion. Public schools:
All areas of Melbourne
Lower socioeconomic status Social media is a powerful marketing communications platform (Hyojung et al, 2011)
Provide incentives for Facebook users to like our page by implementing some form of introductory competition
Good central base for links & information to other aspects of our campaign
A lasting continuum Why Facebook? Wall posts of new tips on preventing erosion, images, videos etc. each week to keep our page and campaign alive
Here is an example of we envision the page to be like: https://www.facebook.com/DentalErosionAwareness What We Envision Incase link doesn’t work  print screens Dental Erosion App Smart phone apps are easy to access and can provide hours of entertainment

The app can also be linked to a Facebook page, with clues provided within the game allowing students to answer dental erosion questions and enter into draws for regular competitions

Students will be voluntarily learning about dental erosion in a fun, interactive manner School Visits The assembly at the high school could take place during the week of September the 12th – World Oral Health Day (Dental Health Services Victoria) Assembly Talk Encourage student interaction by starting by asking them questions;
how frequently they enjoy drinks such as soft drinks, sport drinks, fruit juice and milk
Introduce dental erosion
Give them advice on how to prevent erosion
which drinks are the most harmful
which drinks are better alternatives Oakenfull and Cochrane 2010 Choice Acid Containing Beverages Cochrane et al. 2009 Aust Dent J Erosive Potential of Drinks Ask the students questions about erosion from the presentation and hand out freebies from sponsors
Include a pamphlet with facts about dental erosion and links to the Facebook page and where to download the app
Bottles of water and milk with labels
Cheese samples Freebies Impact on Society Increasing problem
Evidence to suggest presence of erosion steadily growing
Common condition in developed societies Erosive lesions can be found in all age groups
Higher prevalence in younger age-groups
Males > females
Early detection/treatment pivotal
Education of younger age-groups necessary Milk Label Milk labels can be utilised to provide facts about dental erosion and entry into competitions

Sponsorship from Devondale milk will enable access to a range of target demographics References Dental erosion is caused by chemical acids that are not released by bacteria and chelators.

Acid sources can be external or internal

External sources of acid come from soft drinks, sports drinks, fruit juices and energy drinks that are highly acidic and have high sugar content. They can dissolve teeth to cause erosion. Why Dental Erosion? Target Demographic for our campaign Young high school students - 12-14 year olds:
Very high prevalence of erosion in Australia in 5-15 year olds- 78% (Kazoullis et al., 2007)
Prevalence of erosion in anterior teeth only increases with age (Nahas Pires Correa et al., 2011)
Possible risk with eating disorders
Increasing freedom with their diet Cochrane, N, Cai, F, Yuan, Y, & Reynolds, E 2009, 'Erosive potential of beverages sold in Australian schools', Australian Dental Journal, vol. 54, no. 3, pp. 238-244
Dugmore CR, Rock WP: A multifactorial analysis of factors associated with dental erosion. Br Dent J 2004;196:283–286.
Hyojung, P, Rodgers, S, & Stemmle, J 2011, 'HEALTH ORGANIZATIONS' USE OF FACEBOOK FOR HEALTH ADVERTISING AND PROMOTION', Journal Of Interactive Advertising, 12, 1, pp. 62-77
Jaeggi, T, Lussi, A 2006. ‘Prevalence, Incidence and Distribution of Erosion.’ Monogr Oral Sci/ Basel, Karger vol. 20, pp. 44-65.
Kazoullis, S, Seow, WK, Holcombe, T, Newman, B & Ford, D 2007, ‘Common dental conditions associated with dental erosion in schoolchildren in Australia’, Pediatr Dent vol. 29, pp. 33–39
Oakenfull, D & Cochrane, N 2010, Dental Decay, Choice, viewed 15 May 2013, <http://www.choice.com.au/reviews-and-tests/food-and-health/beauty-and-personal- care/dental-care/dental-decay/page/our%20test%20results.aspx>Metro Trains Melbourne 2012, Metro, Melbourne viewed 16 May 2013, <http://www.dumbwaystodie.com>.
Nahas Pires Correa, M, Nahas Pires Correa, F, Nahas Pires Correa, J, Murakami, C & Mendes, F, 2011, ‘Prevalence and associated factors of dental erosion in children and adolescents of a private dental practice’, International Journal of Paediatric Dentistry, vol. 21, pp. 451-458.
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