Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


TPP Presentation; Aryo Erlangga: Daihatsu

No description

Aryo Erlangga

on 11 November 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of TPP Presentation; Aryo Erlangga: Daihatsu

The Effectiveness of Customer Bonding Programs
in Bandung, Indonesia

1) Background
The Developement of Automotive Sector
Competition between the manufacturers
Brand Bonding with the Customer
Customer Bonding
5 Degrees of Customer Bonding:
2) Research Questionnaire
Sample: 377 respondents
Table 1. Value of Perception
Table 2. Value of Program Involvement
3) Result of Effectiveness
Identity Bonding and Adocacy Bonding
is not yet effective
*Data from Gaikindo
[ http://businesscardjournal.com/cool-sleek-qr-code-business-card-template/ ]
[ http://www.zeroto60times.com/blog/wp-content/uploads/2013/02/daihatsu-cars-logo-emblem.jpg ]
[ https://dribbble.com/shots/732314-Free-iPhone-5-GUI-v2 ]
[ http://www.logowallpaper.net/wp-content/uploads/2012/07/Daihatsu-Logo-Wallpaper.png ]
[ http://www.logowallpaper.net/wp-content/uploads/2012/07/Daihatsu-Logo-Wallpaper.png ]
[ http://www.backgroundsy.com/file/large/blank-notebook-template.jpg ]
[ http://thumbs.dreamstime.com/z/paper-clip-memo-9602577.jpg ]
[ www.daihatsu.com/catalogue/terios/download/pdf/cat_dl_003.pdf ]
[ http://www.daihatsu.com/catalogue/sirion/pdf/file1.pdf ]
Figure 2. Domestic Motor Vehicle Sales in Indonesia (1996-2011)
Table 3. Recapitulation of Proposed Programs
[ http://www.freepik.com/free-vector/note-of-paper-sticky_677398.htm ]
[ https://www.zanmonroe.com/docs/5-Degrees-of-Customer-Bonding.pdf ]
Figure 1. The Effectiveness of Customer Bonding Programs
Full transcript