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TPP Presentation; Aryo Erlangga: Daihatsu

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Aryo Erlangga

on 11 November 2014

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Transcript of TPP Presentation; Aryo Erlangga: Daihatsu

The Effectiveness of Customer Bonding Programs
in Bandung, Indonesia

1) Background
The Developement of Automotive Sector
Competition between the manufacturers
Brand Bonding with the Customer
Customer Bonding
SALES REPORT
5 Degrees of Customer Bonding:
2) Research Questionnaire
notes:
Sample: 377 respondents
Table 1. Value of Perception
Table 2. Value of Program Involvement
3) Result of Effectiveness
Identity Bonding and Adocacy Bonding
is not yet effective
EVALUATION REPORT
*Data from Gaikindo
https://www.behance.net/gallery/15368351/CV-Mockup-Simple-DinA4-on-desk-Free-psd
[ http://businesscardjournal.com/cool-sleek-qr-code-business-card-template/ ]
[ http://www.zeroto60times.com/blog/wp-content/uploads/2013/02/daihatsu-cars-logo-emblem.jpg ]
[ https://dribbble.com/shots/732314-Free-iPhone-5-GUI-v2 ]
[ http://www.logowallpaper.net/wp-content/uploads/2012/07/Daihatsu-Logo-Wallpaper.png ]
[ http://www.logowallpaper.net/wp-content/uploads/2012/07/Daihatsu-Logo-Wallpaper.png ]
[ http://www.backgroundsy.com/file/large/blank-notebook-template.jpg ]
[ http://thumbs.dreamstime.com/z/paper-clip-memo-9602577.jpg ]
[ www.daihatsu.com/catalogue/terios/download/pdf/cat_dl_003.pdf ]
[ http://www.daihatsu.com/catalogue/sirion/pdf/file1.pdf ]
Figure 2. Domestic Motor Vehicle Sales in Indonesia (1996-2011)
Table 3. Recapitulation of Proposed Programs
[ http://www.freepik.com/free-vector/note-of-paper-sticky_677398.htm ]
[ https://www.zanmonroe.com/docs/5-Degrees-of-Customer-Bonding.pdf ]
Figure 1. The Effectiveness of Customer Bonding Programs
Full transcript