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Human Communication on the Internet
Transcript of Human Communication on the Internet
-Sequential, linear & logical Cool
-abstract & simultaneous comprehension Models of Communication Sender ---> (message) ---> (channel) -- Receiver Linear vs. Simultaneous Encoding/Decoding Stuart Hall (1973)
Encoding and Decoding in the Television Discourse “Before a message can have an ‘effect’ (however defined), or satisfy a ‘need’ or be put to a ‘use’, it must first be perceived as a meaningful discourse and meaningfully de-coded” 1. Hegemonic code: It is the code the encoder expects the decoder to recognize/decode 2. Professional code: Operates in tandem with the hegemonic code (visual quality, news and presentational values, "professionalism", etc.) 3. Negotiated code: a more restricted, situational level. Own ground-rules, and operates with ‘exceptions’ to the rule” 4. Oppositional code: (i.e. globally contrary code) Cultural Memes Richard Dawkins - The Selfish Gene (1976)
- A unit of cultural transmission, or a unit of imitation. A (cognitive) information-structure able to replicate using human hosts and to influence their behavior to promote replication. A unit for carrying cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena variation