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Human Communication on the Internet

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Eric Dunning

on 14 September 2012

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Transcript of Human Communication on the Internet

Concepts and Considerations Human Communication on the Internet Digital Perspectives Developmental Perspective Metamorphosis "Technological Determinism" 30 year rule? What exactly is the Internet? Cyberliteracy Print + spoken word Electronic discourse - problems? advantages? Association Context Blurring of modes & means Medium Language & writing Extension of time & space Representation of ideas (cognition & expression) Visual Medium Mass communication paradigm Interaction capability McLuhan - "Hot" & "Cool" media Hot
-high definition
-little participation
-Sequential, linear & logical Cool
-low definition
-high participation
-abstract & simultaneous comprehension Models of Communication Sender ---> (message) ---> (channel) -- Receiver Linear vs. Simultaneous Encoding/Decoding Stuart Hall (1973)
Encoding and Decoding in the Television Discourse “Before a message can have an ‘effect’ (however defined), or satisfy a ‘need’ or be put to a ‘use’, it must first be perceived as a meaningful discourse and meaningfully de-coded” 1. Hegemonic code: It is the code the encoder expects the decoder to recognize/decode 2. Professional code: Operates in tandem with the hegemonic code (visual quality, news and presentational values, "professionalism", etc.) 3. Negotiated code: a more restricted, situational level. Own ground-rules, and operates with ‘exceptions’ to the rule” 4. Oppositional code: (i.e. globally contrary code) Cultural Memes Richard Dawkins - The Selfish Gene (1976)

- A unit of cultural transmission, or a unit of imitation. A (cognitive) information-structure able to replicate using human hosts and to influence their behavior to promote replication. A unit for carrying cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena variation
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