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Transcript of Twitter 101
Twitter A SHORT HISTORY OF TWITTER
(140 characters at a time) Created in 2006 by programmers who worked at the podcasting company Odeo Inc. in San Francisco. Founders include Jack Dorsey (@Jack), Evan Williams (@Ev) and Biz Stone (@Biz) and [unofficially] Noah Glass. The idea was to create a “group send SMS application” to allow users to let each other know “What are you doing?” On March 21, 2006, @Jack sent the first tweet: Changed their name from twttr to twitter in 6 months; cost $7500. (The dictionary definition of twitter is “a short burst of inconsequential information.”) Almost 200 million users worldwide. About 460,000 new Twitter accounts are opened daily. More than 140 million ‘140-character or less’ tweets are sent daily; one billion weekly. Twitter Basics Twitter has become a conversation tool within opinion leaders, businesses, causes, etc. and has now become has now become a useful tool in marketing, branding, public relations, etc. Twitter & Marketing/PR Why use twitter? “This is what the naysayers fail to understand: it's just as easy to use Twitter to spread the word about a brilliant 10,000-word New Yorker article as it is to spread the word about your Lucky Charms habit.” –Steven Johnson, author of The Invention of Air Change from the idea of traditional advertising (newspapers, magazines, radio, television, etc.) which tended to be targeting a very broad audience
Provides a way to find a niche market easier and reach millions of micromarkets
Long Tail Theory: culture is now focused on a small number of “hits.” There is now a less of a need to lump consumers into “one-size-fits all” containers
Allows conversation between people and companies
Allows companies to monitor trends and develop messages that buyers want to hear “It’s about sharing relevant info and being available when customers need us. That could be when a hurricane is bearing down or when someone’s water heater breaks.”
- Sarah Molinari, Home Depot’s corporate communications manager Twitter & Journalism Twitter & Education Took news to real-time by allows a story to break seconds after it happens
Forces journalists to be specific and get to the point with only 140 characters to do so
Allows journalists to monitor what is happening
New form of social journalism, allowing citizens to be a part of the story January 2009, a US Airways flight crashed in the Hudson River off New York City. One of the first images of the crash came via Twitter with the tweet: "There’s a plane in the Hudson. I’m on the ferry going to pick up the people. Crazy." The image was circulated around the world. Twitter has been used in classrooms of many schools such as Purdue, University of Texas,
Allows conversation outside of the classroom
Allows more students to get involved in a different way rather than in-class discussion Can highlight specific information that is most important in the class, creates a "study guide"
Used as a play-by-play in the classroom The Future of Twitter Twitter is what it is because of us. Whether it was originally meant to tell people what they're having for breakfast or not, Twitter has developed into both a personal application and a professional tool
Twitter empowered a new generation of individuals to listen, learn, and communicate and whether or not Twitter will change or thrive, the theory behind it and how it change communication will be what affects the future. and what it has to do with us. Questions? Bibliography
" The Ultimate List: 100+ Twitter Statistics ." Internet Marketing Blog | HubSpot . N.p., n.d. Web. 18 Apr. 2011. .
MacMillan, Gordon. "Twitter at five: five ways it changed the world | The Wall Blog." Social, marketing, media : blogged - The Wall. N.p., n.d. Web. 18 Apr. 2011. .
Picard, Andre. "The history of Twitter, 140 characters at a time - The Globe and Mail." Home - The Globe and Mail. N.p., n.d. Web. 18 Apr. 2011. .
"The Top 10 Most Important Tweets of 2009 | Likeable Content Daily." Buzz Marketing Daily. N.p., n.d. Web. 18 Apr. 2011. .
"Twitter Guide Book – How To, Tips and Instructions by Mashable." Social Media News and Web Tips – Mashable – The Social Media Guide. N.p., n.d. Web. 18 Apr. 2011. Scott, D. M. (2007). The New Rules of Marketing & PR. New York: Wiley & Sons.