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Twitter for Researchers

by Jenny Evans and Andrew Day for Imperial College Libraries 'Twitter for Researchers' workshop 14 June 2013
by

Andrew Day

on 30 January 2014

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Transcript of Twitter for Researchers

How many
followers do you have?
times have you been re-tweeted (RT)?
mentions (@) have you had?

Can you think of any others?

Twitter analytics
Twitter statistics
Group vs personal account
Personal vs institutional perspective
Anonymous vs identified

Imperial College London HR guidelines on Social Networking Sites and Personal Internet Presence
Use of disclaimer to protect the College (‘these are my personal views’)

Imperial College London Social Media guidelines
Why?
Profile?
Content?
Tweeting as a researcher:
Finding your voice
Case studies
Not enough time?
However it is up to you as to how you use it
Can access from any device

I can’t think of anything to say
Start small – have you found a useful paper that other people might be interested in?
Follow other people for a while first

My research is confidential
As with any communication about research make sure it is appropriate to share
What else could I tweet about - wider issues affecting my research?
Perceptions on why you would not use Twitter?
To monitor the conversation
To keep up to date with what is happening on a particular issue or being raised at a specific conference
Find out about things more quickly
Get a quick overview and then follow up if necessary

To participate in the conversation
Science communication / public engagement
Increase the visibility of your research
Raise your online identity
Engage in discussion with other people

Low entry-barrier
Link directly to content

Many researchers are already on Twitter!
Why use Twitter?
Integrate with other social media tools
Twitter clients
TweetDeck, Hootsuite
Storify - tell a story using tweets
Using Twitter more effectively
Imperial Tweeters list
Funders
Learned Societies
Journals
Colleagues
Conferences
Where do I start?
Alternative impact, article level metrics
Measuring alternative impact of a peer-reviewed paper e.g. how many time it is tweeted about

Evaluation tools
Dashboards that measure article level metrics
Tools that give a score as to your online impact

However…
What do you want to measure?
What are you measuring?
Which tools are you using?
How and what is the tool/service measuring?
Evaluation tools
Monitoring the conversation
Menu
Twitter for Research
What is Twitter?
Why is Twitter useful for researchers?
Twitter features
Create a Twitter account
Twitter basics
10-15 minutes to complete task
Go!
How to…
Is this a good description of your research?
Present and identify
Tweet, in fewer than 140 characters, a description of your partner’s research
Use the #ImpTwitter hashtag
Don’t let them see it
Now…
Discuss your research with each other
Ask questions. Get a good grip on your partner’s research
You will have to re-describe your partner’s research, so do this well
Describe you research to your partner
Use the Twitter search bar to find other tweets tagged with #ImpTwitter
Recognise anyone?
Reply to their tweet and follow them
Can you find everyone in the room?
Who’s Who?
Write a physical description of yourself – clothes, hair colour, what’s on your desk etc.
Add the #ImpTwitter hashtag
Tweet it!
Who’s Who?
Select ‘reply’ on the tweet you want to reply to
Twitter automatically adds @personreplyingto
Write your tweet and send
Becomes part of a tracked conversation
Reply to a tweet
Twitter shortens URLs to 20 characters
Twitter auto-finds contacts when you use @
Twitter tells you when you hit the character limit
You can delete tweets, but not edit them
More about tweeting
Email adress
Twitter name (your name/pseudonym?)
Password
Photograph (optional)
Biography (optional)
Other detail – website etc.
Will need to follow 10 Twitter users to validate your account
Set up a Twitter account
Sharing someone else’s tweet to your followers
Twitter ranks tweets by retweets received
Retweeting doesn’t have to mean endorsing a tweet (can be for interest, discussion etc.)
A modified tweet (MT) is someone else's tweet, edited by you and then shared
Retweets
On a Twitter profile, click on the ‘follow’ button to follow the user’s tweets:


You can unfollow them at any time
You can also block/report nuisance Twitter profiles
Private message to another Twitter user (they must be following you)
Limited to 140 characters
Direct messages
Keywords, tagged and grouped with #
A hash tag is simply a way for people to search for tweets that have a common topic
E.g. clicking on #Twitter will bring up all tweets containing #Twitter
Use ‘#’ symbol in front of and attached to word (or words with no spaces) to create a hashtag
Hashtags
Public
Limited to 140 characters
Can be replied to (@)
Can be shared by others (‘re-tweeted’)
Tweets
Find somebody in the room (preferably someone you don’t know)
If an odd number, make a three
Pair up







(Some material based on work by Martin Paul Eve under CC BY-NC-SA license)
Activity
Follow someone
Enter the person or organisation's name in the search bar:


Select the person/org from the list
Alternatively, search Google for ‘name’ AND Twitter
Find someone
Write text in the ‘send tweet’ box (140 characters)
Hit ‘Tweet’
That’s it!
Send a tweet
Use of @(username) tags Twitter user in a tweet
Can be used for public messages, to mention someone or CC in another user
Replying to a tweet will automatically @ the user who wrote it
@ mentions
Select ‘settings’
Click on ‘Direct messages’
Enter the name of the recipient (@name)
Write your message and send
Send a DM
No. followers
No. people following
Compose tweet
Number of tweets sent
Name and link to profile page
Twitter profile
@ mention
Re-tweet
Tweet (with shortened link)
Hashtag
Twitter news feed
The Twitter interface
Trending topics
‘Who to follow’ suggestions
Twitter features
Twitter profile
Compose tweet
Settings
Search bar
Twitter menu bar
Your Twitter profile
Trends / topics
Conversations / @ mentions
Twitter homepage
#ImpTwitter: Twitter for Researchers
In today's workshop:
Web 2.0 for Researchers programme
http://research20atimperial.wordpress.com/
Twitter: Jenny @jennye / Andrew @Doombrarian
LSE Twitter guide: http://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/Published-Twitter_Guide_Sept_2011.pdf
Imperial Tweeters list
http://twitter.com/jennye/imperial-tweeters
Imperial College London - Social networking sites and Internet presence
http://www3.imperial.ac.uk/hr/procedures/socialnet
Imperial College London Social Media guidelines http://www3.imperial.ac.uk/webguide/socialmedia
Imperial College London Faculty Web Officers
http://www3.imperial.ac.uk/webguide/strategyandpolicies/governanceandmanagement/collegewebmanagement
Imperial College London Research Communication team
http://www3.imperial.ac.uk/communicationsanddevelopment/contacts/researchcommunications
Storify based on Feb 2013 #ImpTwitter session
http://storify.com/AndrewDay/imptwitter-twitter-for-researchers#publicize
More information
Twitter feed







(Some material based on work by Martin Paul Eve under CC BY-NC-SA license)
Any questions?
Monitoring the conversation
Contributing to the conversation
a discussion around a specific topic or event




what a specific person or organisation is saying
HootSuite
Enables you to:
Manage multiple accounts in multiple social media accounts
Schedule tweets
Upload photos
Monitor tweets in columns
Sort columns by list, hashtag
HootSuite
A dashboard that enables you to manage multiple social media accounts
HootSuite Dashboard
Free and paid for options
paid for includes more analytics, profiles

Available
web app
iPhone, iPad, Android

Manage
Twitter
Facebook
LinkedIn
Google+
other integrations via app directory
Set up HootSuite account
Go to www.hootsuite.com

Click on Sign Up (you can use Facebook or other third party accounts to sign up if you wish)

Select Get Started Now under Free Account

Fill in Email, Name and Password and click on Create Account

Connect your social networks
Add your Twitter account - click on Twitter and fill in your Twitter username and password then click on authorize app

You should now be in your HootSuite dashboard
Activity
What is Twitter?
‘Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as tweets.’

Wikipedia

500 million accounts
200 million active users
4th most popular social network, and the fastest growing
Twitter in 2013:
‘Prevalence and use of Twitter among scholars.’ Jason Priem, Kaitlin Costello, Tyler Dzuba. 
http://dx.doi.org/10.6084/m9.figshare.104629
A group of conversations
An information feed
A social network
Twitter is
(Global Web Index / Telegraph)
Full transcript