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anieve_creative_services

Portfolio Marketing Creative
by

Annaliza Nieve

on 25 January 2018

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Transcript of anieve_creative_services

A n n a l i z a N i e v e
social media/ content strategy
broadcast promotions
interactive video
print
episodics
and social
season 2:
not just a show,
a playground
a recruiting tool that speaks the right language
for 18-25 male demo
the more they engage,
the more they learn
rich media banners
disrupt, attract, engage
b-to-b can be sexy
WCVB -TV
The Boston Marathon
tap into the awe of the competitive spirit
a world-class race with big local fanfare
LIFETIME TELEVISION
Intimate Portrait
35+ shows
demonstrate "Upfront. Outspoken."
the lives behind the legends
teased through the details
WHO?
30-something business travelers
WHAT?
demonstrate "Stay Smart" promise
through the lens of the brand
HOW?
Vonage
position against big telecom: "The Bundle"
with Febreze
speak to women, style and lasting freshness
witty
unexpected
no-nonsense
Just for fun
http://www.vimeo.com/6419637
Samsung
U.S. Navy
The best in the land belong on the sea.
plus a can't miss
deal of the week
Holiday Inn
The Official Sponsor of
Major League Baseball
Never Miss a Game
Promotion
blogs, polls and
a "need-er-ator"
banner ads
Build off of existing TV concept,
"The new hot bar in town"
make hot breakfast memorable
play a "pickup" game
win a tee
Holiday Inn Express
low-engagement game
hits a home run with fans
demo the service, on-demand
promotion/
sweepstakes

microsite
branded content
social media
member emails
banner ads
auction widget
(or, buy one)
play a video game,
see your life at sea
and can share with others
concept overview
banner ad
microsite
auction widget
email
microsite
flckr mashup
banner ad
banner ad
banner ad
instant win game
branded content
Storyteller marketer who helps brands talk to their customers
in their language, where they hang out, when it matters
in cyberspace and the real world.
Holiday Inn Express
Stay Smart
Navy material? Let's see.
Express Start Breakfast Bar
online ads knock the competition. literally.
an online ad
pulls in flckr feed
Be heard.
integrated campaign
SSD is now.
U.S. Navy
Tide
Style is an option. Clean is not.
Holiday Inn
The Official Sponsor of
Major League Baseball
banner ad
recruitment site
Oxygen sports
Vonage
increase relevancy and trust through
user reviews which boost SEO
sports programming for women
VOIP freedom from big telecom bundles
online ads promote online user
testing and demo video
sharable widget tracks
dollars lost to downtime
inviting friends and family
into the decision process
Demonstrate how Solid State Drives cut downtime, saving companies time and money.
Zipcar
Ziptogether Facebook App
Full transcript