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Facebook and Twitter - Social Media MarketingEssentials

Social Media Marketing Workshop Presentation | Using Facebook and Twitter for Business | Facebook and Twitter as Marketing Tools | Keywords | How to set up Facebook | How to set up Twitter
by

Frederika Roberts

on 21 August 2013

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Transcript of Facebook and Twitter - Social Media MarketingEssentials

Navigating through the maze...
Facebook and Twitter Basics
Twitter & Facebook Marketing
Why?
Attract New Customers
Retain Existing Customers
Give people a reason to keep coming back
Be aware of what people are saying about your business
Generate referrals
SEO
Content
Keywords
https://adwords.google.com/o/KeywordTool
Facebook
Facebook
Twitter
Profile Photo / Thumbnail
Twitter
What do you think of these?
Profile vs. Page
Analytics
Likes / Shares / Comments
Tabs
Settings
Who are you....
...posting as?
Promoted Posts
Offers
Advertising
Twitter
https://www.facebook.com/twitter/
Header Image
Bio
Settings
#
@mentions
RT
Trending
@replies
Search
Networking Hours
Frederika Roberts
http://socialmediamarketingangel.co.uk
fred@socialmediamarketingangel.co.uk
Twitter Active Users:
200 million
posting on average 400 million Tweets every day!
What do they want from the brands they follow?
Source: https://business.twitter.com/whos-twitter
Facebook Statistics - UK
Source: http://www.fourthsource.com/news/facebook-uk-stats-you-should-know-8577
Google Keyword Tool now being replaced with Adwords Keyword Planner. You'll need a Google Account (and an Adwords Account) to use this.
https://support.google.com/adwords/answer/2999770
https://adwords.google.com/ko/KeywordPlanner
More info:
Full transcript