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2014 Sales Plan

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by

Krishan Parmar

on 17 February 2014

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Transcript of 2014 Sales Plan

2014 Sales Plan
CLIENTS
RISK CLIENTS
BUYING A CAR (AFTER PASSING MY TEST)
BUYING A BIG HOUSE
GOING ON AN AMAZING HOLIDAY (PREFERABLY TO NEW ZEALAND)
PLANS FOR 2014
Highlights of 2013
2014 TARGETS?
2014 SO FAR...
AREAS I NEED TO IMPROVE FOR 2014
2013 REVIEW
(Targets set from July 2013)
PROBLEMS ENCOUNTERED IN 2013
KEY WINS FOR 2013
48% UP

ON
SALON INTERNATIONAL TARGET
EXCEEDED TARGET FOR SALON INTERNATIONAL EVENT GUIDE LOGOS
£9,725 Vs. £7,600
+£2,125 (+28%)

91%
GENERATED FOR PRINT + ONLINE WAS NEW BUSINESS
(£19,053 OF £21,003)
52%
SALON INTERNATIONAL REVENUE WAS NEW BUSINESS
(£76,244 OF £147,623.58)
OVERALL CONTRIBUTION FOR 2013
£170,126.58 Vs. £138,876
+£31,250.58 (+23%)
SALON INTERNATIONAL 2013
£147,623.58 Vs. £100,000
+£47,623.58 (+48%)
Yield = £267.92
HAIRDRESSERS JOURNAL INTERNATIONAL PRINT
£19,753 Vs. £26,027
-£6,274 (-24%)
HAIRDRESSERS JOURNAL INTERNATIONAL ONLINE
£2,750 Vs. £8,849
-£6,099 (-69%)
MY GOALS
OVERALL REVENUE
SO FAR FOR 2014
£269,697.60
(£99,571.02 UP YoY)
SALON INTERNATIONAL 2014
£225,408.82
(Yield - £289.36)

(My client base including re-bookings)
HAIRDRESSERS JOURNAL INTERNATIONAL PRINT
£41,444.78
Including January Adverts

(2013 Figure - £38,720.21)

HAIRDRESSERS JOURNAL INTERNATIONAL SUPPLEMENTS
£3,476 (HJ Men)
HAIRDRESSERS JOURNAL INTERNATIONAL ONLINE
£2,844
HAIRDRESSERS JOURNAL INTERNATIONAL ENEWSLETTERS
£2,844
£12,000 NEW BUSINESS
£12,800 Vs £3,700
SALON INTERNATIONAL 2014 PROSPECT
£7,494 NEW BUSINESS
£1,776 LAPSED ADVERTISER
SALON INTERNATIONAL 2014 PROSPECT
£2,340 NEW BUSINESS
SALON INTERNATIONAL 2014 STAND SIZE DOUBLED
£1,500 NEW BUSINESS
SALON INTERNATIONAL 2014 PROSPECT
£17,040 SALON INTERNATIONAL
£6,000 Vs £7,376
INCREASED SALON INTERNATIONAL SPEND
HJ PROSPECT
£21,920
£11,825
£8,225
£9,828
£13,160
£5,778
£3,724.93
£3,852
£4,815
£4,800
£4,800
£4,750
PASSING MY PROBATION!
CONTACT 143 PROSPECTS FROM 2013 THAT MAY ATTEND IN 2014
Prevent companies who exhibited in 2013 from canceling/not returning to show
(117 Exhibitors in 2013=
18 - No
45 - In)
CONTACT ALL PREVIOUS EXHIBITORS
FROM PAST YEARS SHOWS
HAVE REGULAR EMAILS SENT TO MY CLIENT BASE
SET ASIDE TIME PER MONTH TO CONTACT CLIENT BASE WHERE COMMUNICATION HAS BEEN LOST
CONTACT THOSE WHO WERE INTERESTED IN ADVERTISING IN 2013
ENSURE THAT ALL CLIENTS ARE SPOKEN TO ABOUT MORE THAT JUST ONE PRODUCT
INCREASE KNOWLEDGE OF HJi SO I CAN HAVE MORE CONVERSATIONS WITH CLIENTS ABOUT ONLINE ADVERTISING
ENSURE ALL NOTES ARE RECORDED ON ATEX AND ATTACHMENTS ARE SAVED PROPERLY
MAINTAIN CONTACT WITH KEY CLIENTS THROUGH PHONE REGULAR PHONE CONVERSATIONS AND POSSIBLE JOINT MEETINGS WITH EDITORIAL MEMBERS
PROMOTE EVENT GUIDE ADVERTS WHEN BOOKING STANDS
PUSH SOCIAL MEDIA MENTIONS FOR KEY CLIENTS WITH EDITORIAL TEAM
VISIT COMPETITOR EXHIBITIONS TO PROMOTE SALON INTERNATIONAL & HJ
GROW BASE TO SPEND ON MORE THAN ONE PRODUCT IN PORTFOLIO
BE MORE CONFIDENT ON CALLS
ADHERE TO DEADLINES INTERNALLY
THINK ABOUT 'BIGGER PICTURE'
HIT CALL STATS
SALON INTERNATIONAL 2014
HAIRDRESSERS JOURNAL INTERNATIONAL PRINT
£90,937
HAIRDRESSERS JOURNAL INTERNATIONAL ONLINE
£33,041
MONTHLY ONGOING TARGET
2012/2013 Total =
£359,674.59
Full Page Yield - £1,436
Quarter Page Yield - £645.26
Full Page Yield - £1,987.60
Half Page Yield - £812.50
Quarter Page Yield - £732.97
£1,700 Vs £1,300
£1,500 NEW BUSINESS
Full transcript