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Transcript of Digital #Storytelling
2-3 minutes film
Your ........................ are.
CSR Volunteering Storytelling
Prof. Dr. Ana Adi
@ana_adi | www.anaadi.net
Virtual reality/ Augmented reality
Internet of things
Productive and instrumental
- career development (new options within organization);
- therapeutic (stress / burnout reduction, decrease effects of emotional labour, less counter productive work behaviours);
Campbell (1949/2008) The Hero's Monomyth
Sachs (2012) Winning the Story Wars
briefing - digital story - follow-up interview
1 2 3
reflection focused on
the significance & outcomes of the volunteering experience
on the resulting relationship with the organisation
prior & post activity
combine with activity-related quantitative data
combine with other in-house data
perception (of activity, legitimacy...)
identifying talent/new career paths within the organisation
invites reflection on company policies
incites feedback and action
valuable creative process (the shift from business talk to "me"-narrative is powerful)
helps identify core values and beliefs (by challenging them first)
provides a sense of contribution and achievement
new ways to work/relate with colleagues
- transgressing boundaries (ambition, innovation);
- team and personal transformation (culture change, better employer branding).
(adapted from McWhinney & Markos, 2003, 31)
We are still looking for participants.
Know anyone who took part in a company run volunteering program in the past 2 years?
Get in touch!