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Digital #Storytelling

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by

Ana ADI

on 8 July 2016

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Transcript of Digital #Storytelling

Your brand is (no longer) the hero.
Digital #Storytelling
Visual
simple
powerful
first person
2-3 minutes film
shared online
Your ........................ are.
CSR Volunteering Storytelling
#digital #storytelling
transformational
#storytelling trends
Prof. Dr. Ana Adi
@ana_adi | www.anaadi.net
employees

stakeholders

customers
Interactive
Real-time
Virtual reality/ Augmented reality
Wearable tech
Internet of things
http://blog.visme.co/visual-storytelling-trends-2016/
narrative
Productive and instrumental
- career development (new options within organization);

Personal
- therapeutic (stress / burnout reduction, decrease effects of emotional labour, less counter productive work behaviours);
Impact
Campbell (1949/2008) The Hero's Monomyth
Sachs (2012) Winning the Story Wars
http://www.anaadi.net/2016/01/04/new-publication-stories-heroes-and-commercials/
briefing - digital story - follow-up interview
1 2 3
reflection focused on
the process

the significance & outcomes of the volunteering experience

on the resulting relationship with the organisation

personal narrative
creative process
digital skills
brainstorming ideas
Measurement
prior & post activity
combine with activity-related quantitative data
combine with other in-house data
digital literacy
digital confidence
reflective function
perception (of activity, legitimacy...)
loyalty
engagement
Organisation
identifying talent/new career paths within the organisation
invites reflection on company policies
incites feedback and action
Participant
valuable creative process (the shift from business talk to "me"-narrative is powerful)
helps identify core values and beliefs (by challenging them first)
provides a sense of contribution and achievement
new ways to work/relate with colleagues
Emancipatory
- transgressing boundaries (ambition, innovation);

Holistic
- team and personal transformation (culture change, better employer branding).

(adapted from McWhinney & Markos, 2003, 31)
We are still looking for participants.

Know anyone who took part in a company run volunteering program in the past 2 years?

Get in touch!

Full transcript