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Sephora

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by

Akbota Mamyrkulova

on 23 June 2013

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Transcript of Sephora

by
Akbota
Batima
Aziza
Aigerim
Outline
3
Company
overview
4 P'S
SWOT

recommendations
What about
1
Recommendations
A
Thank
You
For your
Attention !
Competitors analysis
4
S E P H O R A
2
analysis
SEPHORA
?
Product
Price
Place
Promotion
Demonstration
Sephora lipstick Vitamin for $8
The Cream Lipstick for $19
Company overview
the meaning of "Sephora"
It is a combination of
"sephos"
, which is Greek for "beauty" and the Greek form of
Zipporah
, which was the name of Moses's wife in the Bible
To deliver superior products
To make people attractive and beautiful
To create value
To make a significant difference in a beauty industry
SWOT analysis
Sephora needs to increase market share for male products
Media:

hoarding (billboard) in street with men

When:

before the Christmas period


Message:

that men can take care of themselves also, without being seen as effeminate
To organize open day with presents (toilet bag), specimen and presence of football stars.

Press release and press conference. Sponsoring for sports events and invitation to cocktail.

To make the shop’s atmosphere more masculine with more salesmen.
Advertising
Public Relation
Expand Line for men
Men's grooming is one of the fastest-growing segments in the beauty industry. Sales of men's toiletries will hit $3.2 billion by 2016, up from $2.6 billion in 2006.
Male shoppers are more loyal
Industry is growing
Store style
Is the general public ready for male beauty products?
Pros
Cons
Conclusion
&
Unique approach to each customer

Large target audience

Variety of High Quality products

The best employees and training
Strengths
Location only in Almaty city
Weaknesses
Opportunities
Opening in other big cities of KZ

More products for men

New Corporate Partnerships with other department stores
Threats
Lots of competition

Lose key personnel
Conclusion
Visit www.sephora.com
Try our products!
Discuss with others!
Join the team!
so what are you waiting for?
The Beauty Authority
4 P's
Products for women
Products for men

Primes
Protects
Perfects
Hydrates
Controls oil
5 Benefits
Increase in skin moisture
Decrease in fine line and wrinkles
Decrease in surface shine
$22
To deliver superior products
To make people attractive & beautiful
To create value
To make a significant difference in a beauty industry
Dating?
$20
Almaty, Samal 2/20
Tel: 555-888
Almaty, Samal 2/20
Missions
Full transcript